Massimo Di Russo Named GM at Cefla North America
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Charlotte, N.C. – Cefla North America, Inc. a leading provider of finishing and dental equipment, announced it has promoted Massimo Di Russo to general manager for both its divisions.

Di Russo’s 10-year tenure at Cefla began in 2005 when he was director of operations for Delle Vedove USA (DVS), a manufacturer of molding equipment acquired by Cefla Group. During the merger of DVS into Cefla North America, Di Russo provided strategic leadership, strengthening the production pipeline and rebuilding a new management team. He became chief operating officer for the division in 2011 and vice president in 2012. He quickly achieved solid results, bringing the finishing division back to a market-leading position. He became part of Cefla’s dental division in 2014.

Before joining Cefla, Di Russo worked as an application engineer at AGM machinery, a leading glass and stone equipment company. He has a bachelor’s degree in Mechanical Engineering from the Polytechnic University of Marche in Italy and a master’s in Lean Manufacturing from the University of Ulster in Northern Ireland. Di Russo lives with his family in Charlotte, NC.

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Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

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In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

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