The Northeastern Lumber Manufacturer’s Association has added a live chat service option for website visitors.
Upon visiting the main NELMA website at, a chat box—featuring avatars of its cartoon mascots—pops up encouraging users to ask questions or talk about NELMA products. Once the visitor clicks on the box, they are connected to a NELMA staffer, typing on behalf of the cartoon character. In its infancy, the chat option will be available during East Coast business hours (7 a.m. – 5 p.m.), and all queries will be handled by a live NELMA staffer.
“The live chat takes service and responsiveness to another level,” said NELMA President Jeff Easterling in a release. “We’ve all been frustrated by not being able to get a live person when we need customer service help; hopefully the live chat further minimizes that unsatisfactory option, at least in this corner of the wood industry!”
The Northeastern Lumber Manufacturers Association (NELMA) is the rules-writing agency for Eastern White Pine lumber and the grading authority for the SPFs grouping of species that includes Eastern Spruce, Balsam Fir, Red Pine, and other commercially important softwood lumber species grown in the northeast and great lakes regions. In addition, NELMA is a leading agency for export wood packaging certification and the marketing voice for the regions' wood products industry.

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