WILMINGTON, N.C. — On August 1st, Ashleigh Lawson took over the sales management of Elektra's US subsidiary in Wilmington, North Carolina. In her new role, Ashleigh Lawson, supported by her colleagues, is responsible for furniture manufacturers and shopfitters in the region that have a high demand for lighting systems.

Ashleigh Lawson brings to Elektra a wealth of experience from her previous roles at companies such as Würth, Makita, and Fastenal, where she successfully enhanced her expertise in sales management, business development, and planning.

In her new position, she aims to align Elektra's sales efforts even more closely with customer needs. Her focus is on the consistent implementation of the company’s strategy. Lawson states emphatically: “I’m really looking forward to finding new ways for Elektra to make its innovations and products even more well-known in the USA.”

Boris Niessing, managing director of Elektra GmbH in Germany, adds: “We’re delighted to have Ashleigh Lawson join our team. She is an extremely competent colleague. I’m fully confident that she’ll manage the market optimally and leverage its potential.”