Irvine, CA - Laguna Tools, the leading innovator in woodworking tools for 26 years, has now expanded further into the digital realm with a new eBrochure for its famous line of bandsaws. Customers can flip through the pages of the brochure online just like the printed version with interactive page turn web technology. Laguna includes a setup DVD with every eBrochure - as well as with every purchased bandsaw. Laguna will continue to produce the printed bandsaw brochure in addition to the new format. The new bandsaw eBrochure is in keeping with Laguna Tools continued commitment to the environment, as well as to the mission of providing new and innovative convenience to its customers.
"We realize many of our customers would prefer the added features of an eBrochure over a printed one. We want to offer that option -- with the added benefit of Laguna Tools consuming less environmental resources," said Catherine Helshoj, co-founder the company with husband Torben Helshoj. Readers will be able to search, download, and share the eBrochure with others over the internet. "Our eBrochures incorporate features that make them a tremendous improvement, and they are another opportunity for us to expand our green agenda," she added.
The company has been on the cutting edge of information technology to interface with its customers since its inception. Laguna Tools was producing VHS videos on woodworking and the tooling long before the internet became widespread. The company now hosts scores of videos on its main website, as well as the Laguna Tools YouTube channel. The eBrochure is just the latest in many digital innovations the company has pioneered for the industry. Laguna Tools offers 24-hour support to its tool buyers on their website, as well as a phone support line, and customers often find themselves talking with Torben or Catherine. "We like to find ways to use technology to bring customers and their needs closer, and not farther away," Catherine says. The company has just begun integrating the Laguna Tools Twitter account into live events.
The eBrochure features information on 19 of Laguna Tools bandsaws, as well as their bandsaw blades, guides, fences, and accessories. Laguna Tools bandsaws are considered the industry best by private and commercial woodworkers and independent reviews by magazines such as Fine Woodworking. The company produces a vast array of other tools, from tablesaws to modern CNC equipment. The entire lineup and other resources, such as the many woodworking videos the company has created, can be seen on the company’s website.
Source: :Laguna Tools, www.LagunaTools.com
"We realize many of our customers would prefer the added features of an eBrochure over a printed one. We want to offer that option -- with the added benefit of Laguna Tools consuming less environmental resources," said Catherine Helshoj, co-founder the company with husband Torben Helshoj. Readers will be able to search, download, and share the eBrochure with others over the internet. "Our eBrochures incorporate features that make them a tremendous improvement, and they are another opportunity for us to expand our green agenda," she added.
The company has been on the cutting edge of information technology to interface with its customers since its inception. Laguna Tools was producing VHS videos on woodworking and the tooling long before the internet became widespread. The company now hosts scores of videos on its main website, as well as the Laguna Tools YouTube channel. The eBrochure is just the latest in many digital innovations the company has pioneered for the industry. Laguna Tools offers 24-hour support to its tool buyers on their website, as well as a phone support line, and customers often find themselves talking with Torben or Catherine. "We like to find ways to use technology to bring customers and their needs closer, and not farther away," Catherine says. The company has just begun integrating the Laguna Tools Twitter account into live events.
The eBrochure features information on 19 of Laguna Tools bandsaws, as well as their bandsaw blades, guides, fences, and accessories. Laguna Tools bandsaws are considered the industry best by private and commercial woodworkers and independent reviews by magazines such as Fine Woodworking. The company produces a vast array of other tools, from tablesaws to modern CNC equipment. The entire lineup and other resources, such as the many woodworking videos the company has created, can be seen on the company’s website.
Source: :Laguna Tools, www.LagunaTools.com
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