Structurlam announces two appointments
January 26, 2022 | 1:31 pm CST
Structurlam CLT

PENTICTON, British Columbia – Structurlam, a mass timber manufacturer, recently announced a pair of new hires.

Paul Drace has joined the company as vice president of sales for the construction east division and industrial North America. Based in Wisconsin, Drace’s experience in engineered includes working with Trus-Joist, Weyerhaeuser, RedBuilt, and SmartLam. In his new role, Drace will lead construction sales regions to drive sales efforts, promoting and expanding the company’s mass timber work.

Paul Drace Structurlam
Jon Potter Structurlam
Paul Drace Jon Potter

Jon Potter has joined Structurlam as a mass timber specialist. Based in Seattle, Potter will be responsible for building the company’s Pacific Northwest regional presence by continuing to promote and expand the company’s mass timber projects. Potter has a master’s degree in civil engineering and a background in structural analysis and design with a focus on wood design projects.

Structurlam is a manufacturer of cross-laminated timber and other wood products for construction and industrial markets. The company operates mass timber production facilities in Penticton, Okanagan Falls, and Oliver, British Columbia, as well as Conway, Ark.

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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.