TORONTO – Jeld-Wen Canada is shooting to build brand awareness of its window and door products among basketball fans through a new TV commercial campaign.

The 30-second commercial debuts this week and will be aired during every remaining Toronto Raptors game broadcast by Rogers Sportsnet. In addition the Keep Winter Out TV spot, Jeld-Wen said it is developing new digital tools and resources to educate homeowners on the role windows play in energy consumption and savings, and overall home comfort.

"The Jeld-Wen brand is strong, and this is critical in today's environment," said Paul Commisso, director of marketing and product line management for Jeld-Wen of Canada. "We need to continue to support our channel partners and invest in our brand presence with consumers in the markets we serve. With this new campaign, we feel we have something that is both relevant and authentic to our brand."

Jeld-Wen has manufactured windows and doors in Canada for more than 26 years. The company employs more than 1,000 Canadians at its four manufacturing facilities and one distribution centre spread across the country.

Jeld-Wen’s world headquarters is in Charlotte, NC. The company operates manufacturing and distribution facilities in 19 countries located primarily in North America, Europe and Australia. The company designs, produces and distributes an extensive range of interior and exterior doors, wood, vinyl and aluminum windows and related products for use in the new construction and repair and remodeling of residential home and non-residential buildings.

The company ranked No. 5 in the 2021 FDMC 300 report of leading wood products companies based on estimated 2020 sales of $2.475 billion.