COATICOOK, Quebec -  Bob Wiens, VP of Sales and Marketing of Groupe Cabico discussed relationship between artisans and technology in cabinetry making on Worldwide Business with kathy ireland. It aired on Fox and Bloomberg networks June 3.
 
Group Cabico, based in Coaticook, Quebec and with operations in St. Catherines, Ontario, is among Canada’s leading manufacturers of custom cabinetry. At its plants in Coaticook and St. Catharines the firm employs 625, who craft complex, high-end projects for over 600 retailers across North America.
Bob Wiens, VP of Sales and Marketing of Groupe Cabico with Kathy Ireland.
 
Wiens detailed how Cabico uses a collaborative process with customers to produce cabinetry with a personalized touch, relying both on state-of-the-art equipment and production staff steeped in traditions of artisanal craftsmanship. 
 
“We believe that our people are our most important asset,” says Wiens. “Technology, tools … that’s important in the process, but it’s really our artisans, our craftsmen and our team members that really define who we are. We like to treat our clients as if they are a part of the family, and that we have their back, and we’re always supporting them. More than just a client, they are a true partner.”
 
The company produces products that are the most technical and advanced, while displaying the warmth and beauty provided by natural materials. Cabico offers over 5,000 colors and door styles, and creates 500 new custom colors for its clients every year. Among the new features being introduced this year are a proprietary finish, called "Velvet," as well as designs for beverage and coffee centers within the pantry, and a new sleek and elegant drawer systems. 
 
Cabico’s latest Velvet topcoat, providing an ultra-matte, stain-resistant finish with a silky-smooth touch, was shown earlier this year during KBIS 2018.
 
The acrylic urethane system is based on the latest advances in finishing technology, and inspired by cutting-edge European finishing trends, according to Wiens, who says Velvet is both elegant and durable. Extra-strong, the new finish creates a stable and highly effective barrier against water, spills and contaminants.
 
Wiens says it will keep cabinets looking great for years to come, since it protects against wear and tear and won’t yellow over time like other topcoats. Add to that an eco-friendly formula exceeding all industry standards—Velvet has all it needs to grab attention with designers.
 
“Custom cabinetry takes any room to the next level,” says J.L. Haber, Vice President of Programming with kathy ireland. “When creating for customization, focusing on the human touch is always key.” The show aired on Fox Business Network as sponsored content on Sunday, June 3, 2018 at 5:30 pm EST and Bloomberg International at 7:30am GMT, 10:30am D.F. and 3:00 pm HKT.

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