BWA kicks off COVID-19 sales training webinar series on May 21
HANOVER, Ontario -- "Retooling Sales for COVID & the Post COVID World" is a four part-webinar series being organized by the Bluewater Wood Alliance (BWA).
BWA is partnering with Sandler Training to deliver practical and tatical sales techniques to help companies come to grips with the new normal in which more sales meetings between sales people and their customers are taking place online than face-to-face due to the novel coronavirus outbreak.

Each of the sessions will be led by sales expert Andrew Wall of Sandler Training. The weekly series kicks off on May 21. Each of the webinars will be presented from 1:30 p.m. to 2:30 p.m.

May 21: Digital Prospecting - What is it and how do we do it

May 28: Running Effective Zoom Meetings – Techniques to improve your video meeting outcomes

June 4: How do we get Buyers motivated to Buy? – Stop “telling” and “start asking good questions”

June 11: Remove “Tire Kickers” and work with “Real Prospects” – Learn the signs of people wasting your time vs. Qualified Prospects

Registration is $200 (CAD) + HST per participant for the entire webinar series.

The BWA is a cluster organization comprised of wood products companies and associated institutions operating in southwestern Ontario.

To learn more about BWA membership or this event, contact Tara Davey, program administrator at [email protected].



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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.