For many homes the garage is the front entrance and homeowners, in an effort to become more organized, are upgrading their garages as either mancaves, showcases for specialty cars or to store tools and equipment for their hobbies. Troy Greenberg, president, Redline Garage Gear, South Beloit, Illinois, saw the booming garage business and decided to take advantage of the opportunity to expand his custom commercial casework company, Greenberg Casework.

Troy Greenberg, president Redline Garage Gear

"We decided to enter the expanding market for garage cabinets," Greenberg says on his website. "We noted that the low-end cabinets just didn’t stand up and the high-end cabinets were, well, expensive and had long lead times. We felt we could do better. We developed Redline garage gear, a line of premium custom-built cabinets engineered specifically for the garage environment."

Like the parent company, Greenberg Casework, Redline uses state-of-the-art computer-driven CNC technology to manufacture cabinets quickly and efficiently. "We also developed our own in-house capabilities for powder coating wood, creating a quality, durable finish previously available only on metal. (We were one of the first in the county to powder-coat wood, and still are one of the very few who can.)," he says. "Building garage cabinets is our passion. We enjoy the whole process, from designing high-quality cabinets that are truly engineered and built for the garage, to helping customers solve their storage and organization problems."

Closet Symposium is August 23,
the day before IWF 2016
Save $50: Early bird rate $175 'til August 1; $225 after. Includes:
Free registration for IWF 2016
Continental breakfast and lunch

Redline has a network of independent agents in various regions across the country.

Greenberg says the company also offers two cabinet component lines - Redline Garage Gear, and Redline Closet Systems. In addition, the company manufactures components and powder coated parts for OEM manufacturers and store fixture shops through GCC Coatings, another Greenberg Casework Company division.

Learn from Troy Greenberg

Demand for organized closets, garages and other home storage areas will rise steadily over the next four years, reaching $10.9 billion in annual sales by 2019. That makes it bigger than wood flooring and windows. This presents a significant business opportunity for a number of business owners and entrepreneurs.

At the IWF 2016 Closet Symposium, to be held August 23 at the Georgia World Congress Center in Atlanta, Georgia, participants will learn how the closet has evolved from white wire frame racks to a luxury experience for consumers, and extended its reach into pantries, home offices, and the fast-growing garage segment. Greenberg will be one of the industry experts on the panel discussing his experience and offering tips and information on this rapidly growing sector.

Jeff Bruzessi, president and Mike Mendelssohn, marketing director for Closets Factory, Virginia Beach will also take part in the panel along with Bob Lewis, CEO, Closet & Storage Concepts; Joe Lonardo, president, Bella Systems Closets; and Jeff Klein, president, Closet & Cabinets Experts.

To register for the symposium, visit

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