PITTSFIELD, Mass. – For the first time in its nine-year history, the internationally renowned and immersive design experience known as Furniture Days is coming to North America from May to July.
Furniture Days is an annual workshop designed to provide insight, inspiration, and excitement about design trends. Created by the global décor printing company Interprint, the event has grown from a one-stop experience at its flagship location in Arnsberg, Germany to a global event traveling to Russia, China, Brazil, and soon to The Berkshires of Massachusetts, from May 18 to July 29 for the final leg of the world tour. This year’s workshop will focus around the ‘On Focus’ theme.
The event seeks to offer inspiration to designers and specifiers across the globe, and for its inaugural appearance in North America, attendees will experience an adaptation of the workshop that is geographically relevant to this part of the world. Interprint says On Focus will illustrate the different ways we experience various spaces, from living rooms to restaurants to offices.
“The On Focus theme was devised to illustrate that time is increasingly taken for granted in our fast-pace, global society,” said Bill Hines, co-managing director of Interprint. “Through this experience-based model, it highlights a need for environments that champion life’s otherwise fleeting moments, and also explores how surface design contributes effectively to these environments.”
Starting the clock at midnight, On Focus will condense a 24-hour day into six stations of immersive moments, exploring new types of surface designs amid illustrative time stories. Peter Garlington, design director at Interprint, explained that décors that Interprint has identified as rising trends will also be woven throughout the space: grey shades and yellow accent colors, for instance, are among this year’s examples.
“Presenting Furniture Days in North America is a great opportunity to engage with the industry about design and cover some broader topics such as where trends come from, which trends are relevant, and why,” he said. “We see these conversations as a two-way street: input and feedback are as essential to innovation as research and experimentation.”
For more information, visit FurnitureDaysNA.com or call (413) 443-4733.