This year marks the 10th annual awarding of the Wood Industry 40 Under 40 by Woodworking Network, celebrating the next generation of industry professionals who are making an impact.
Those selected have been recognized for their achievements and innovations in the categories of: productivity, profitability, social good, ingenuity, peer inspiration, product development, and organizational leadership. The 2025 class includes manufacturers, suppliers, and designers from all segments of the woodworking industry, including: cabinetry, closets, furniture, architectural woodwork, retail fixtures, and wood components.
The 40 Under 40 Class of 2025 is sponsored by PaintLine and Pennsylvania Lumbermens Mutual Insurance Co. (PLM).
William D. Barkley, 33, is “talented and intensely focused.” A master cabinetmaker & woodworking specialist at Florida-based Historic Tours of America, “Billy's journey in the wood products manufacturing sector has been marked by hands-on excellence, forward-thinking ingenuity, and an unwavering commitment to improving both process and product. His expertise in modern woodworking techniques and CNC technology has driven significant gains in productivity and profitability at his organization.” Through his efforts, the company has achieved shortened production times, decreased material waste, “and product quality has reached new levels of consistency and craftsmanship.”
“What sets Billy apart even further is his natural ability to inspire and elevate those around him,” adds his nominator. “He actively promotes a culture of learning and innovation within his team, encouraging experimentation with new tools, sustainable materials, and production methods that benefit both the environment and the bottom line.”
Beyond the workplace, Barkley volunteers his time teaching woodworking skills to youth in local community programs, promoting the trades as a viable and rewarding career path.
“Whether he’s leading a product development initiative, streamlining operations, or mentoring the next generation of woodworkers, Billy Barkley brings energy, integrity, and creativity to everything he does. His contributions are not only moving his organization forward – they’re helping push the entire industry toward a more innovative and inclusive future.”
The president of Fine Wood Finishers, Bryan T. Barocio, 34, is a passionate advocate for excellence in wood finishing and has dedicated his career to the art and science of wood coatings and their application. Based in California, Fine Wood Finishers offers innovative solutions for wood finishing, cabinet spraying, and architectural finishes.
Barocio has achieved significant success in this specialized field, where his expertise extends beyond traditional methods. “Not content with conventional methods, Bryan has consistently pursued advanced technologies to elevate industry standards,” says one of two nominators. “This includes dedicated trips to Italy to study water-based coating systems firsthand, gaining deep expertise in sustainable finishing solutions. This international experience has informed his work and enabled the implementation of innovative, eco-conscious practices for clients across the market.”
Beyond being a successful entrepreneur and sharing his expertise with his direct employees, Barocio also shares his knowledge with the wood finishing community. “Bryan exemplifies the qualities of a modern industry leader and is highly active in our industry as a mentor, innovator, and trainer,” he adds.
Known for constantly striving for excellence, Barocio says, “I am what you would call a dedicated innovator pushing the boundaries of wood finishing.” He adds, “Every day we can learn something and refine our craft.”
The director of Operations at Britten Inc., Suzanne Britten, 28, has been instrumental in the company's remarkable threefold growth over the past five years. “Suzanne has successfully managed the growth and development of our operations team over the last five years. Her energy is contagious, and she motivates her team through encouragement and collaboration,” says her nominator. “First person in the office every day, Suzanne has led the daily direction of our carpenters, machinists, sculptors, and painters to keep up with our company’s growth.”
Britten Inc., a veteran-owned company based in Michigan, specializes in custom design, fabrication, and manufacturing. They create a diverse range of products, including architectural millwork, component interiors, event branding solutions, signage, and displays.
“Our company could not have grown to where we are without Suzanne's grind, [guidance], and encouragement of her employees. We have had to work extreme overtime, weekends, and under high pressure to keep up with the company's trajectory, but Suzanne has kept remarkable employee retention through establishing a culture of teamwork and by sometimes jumping in and doing the work herself.”
Her nominator adds, “Suzanne is motivated by her relationships with her coworkers and through the culture that she helps establish within the organization.” Along with the “work hard-play hard” mentality she helps instill, she is the backbone of the company’s success.
“Ruben Camelo is a rising star in the architectural millwork industry and a standout project manager at The Washington Woodworking Co., the Mid-Atlantic’s premier provider of high-end architectural millwork,” says his nominator.
“At Washington Woodworking, we are known for our ability to deliver custom woodwork of the highest caliber - monumental reception desks, intricate paneling, and bespoke furniture – and Ruben has been a key driver in upholding and advancing that standard. His ability to manage complex, multi-layered projects from preconstruction to installation reflects not only his skill but also his alignment with our core values: craftsmanship, precision, and proactive collaboration.”
The 36-year-old Camelo’s impact is evident in many of the Maryland-based firm’s large-scale, high-profile projects, including the Microsoft ADTECH project in New York, where he coordinated outsourced millwork with international vendors, managed site visits in Canada, and oversaw logistics between Washington, DC, and Manhattan. “He thrives on the challenge of coordinating multiple trades, managing client expectations, and ensuring that every element aligns with both aesthetic and performance standards. At Washington Woodworking, we rely on individuals like Ruben who find satisfaction in elevating each project beyond the expected.
“His motivation also stems from a deeply personal place - his passion for woodworking was inspired by his father, a longtime finisher here with the company. That legacy fuels his work ethic, commitment to quality, and continual desire to improve and contribute to something lasting.”
At Front Range CNC, “Daniel Cordero's relentless customer-first mindset and cross-functional expertise set him apart,” says his nominator. Cordero, 32, is a sales and quality control manager at the Colorado-based CNC automation specialist.
“He not only leads hands-on assembly and enforces rigorous quality-control standards‚ ensuring every machine ships perfectly but also develops and delivers tailored training programs so customers get up and running quickly. On top of that, Daniel dove deep into our control system software, building custom interfaces and troubleshooting tools that have reduced support calls by 30 percent and boosted customer uptime by 20 percent.”
In addition, his nominator notes, “Daniel's structured training curriculum – including on-site workshops, interactive e-learning, and quick-reference guides‚ has shortened new-customer ramp-up time by 35 percent, so customers can move from installation to full production weeks faster than before.” He also developed a procedure resulting in improved first-pass quality. “These combined efforts have lifted Front Range CNC's Net Promoter Score by 12 points, with many clients specifically citing Daniel's expertise and supportive training as a key differentiator in their purchasing decision.”
His impact doesn’t end there. “Danny’s passion for mentorship shines through: he invests time in apprentices on the line and veteran operators alike, believing that lifting up his team and his customers is the truest measure of success.”
Dan Dempsey, a seasoned woodworker with a background in cabinetry and countertop manufacturing, now uses his expertise to teach others innovative joining solutions that boost productivity and profitability. Dempsey, 37, is the Lamello Territory manager for Colonial Saw Co., a machinery provider headquartered in Massachusetts.
Traveling throughout the United States, “Dan has become a go-to guy for his dealers and end-user customers. As a former woodworker, his dealers respect his demo skills and industry knowledge. While most local dealers avoid manufacturer visits as much as possible, Dan's dealers consistently ask for his help and encourage ride-alongs. As a result, Lamello sales have increased 210 percent in his area over the six years he's been involved,” says his nominator.
“His combination of sales and hands-on shop experience gives him the confidence to walk into any situation at any size shop,” his nominator adds. “He's also done an excellent job of developing Lamello's relationship with the woodworking industry social media influencers.”
Beyond sales, Dempsey is a dedicated industry advocate, volunteering with the WIA's Education committee, attending conferences, and presenting at trade shows. “He’s a genuinely nice guy with a good combination of old-school shop experience and current software and social media skills who wants to help his customers, dealers, and the woodworking industry as a whole.”
“Brannon Duncan is one of the hardest-working individuals in the architectural millwork industry,” says his nominator. Duncan, 40, is also one of the most well-rounded. His professional journey includes roles as an installer, GM, president, consultant, and the regional director of operations at an architectural millwork company. Just recently, he was named the director of Carter Architectural Millwork, a newly formed division of Carter Lumber.
Called a “people-driven visionary,” his nominator says, “Brannon is motivated by a genuine passion for people and progress. He thrives on building vision, developing clear plans, and ensuring alignment across teams before moving forward. He finds purpose in seeing others succeed and uses data-driven decision-making to ensure that strategies are sound and goals are achievable. Change doesn’t intimidate him – instead, it fuels his drive to innovate with purpose.”
He adds, “Brannon's influence reaches far beyond the companies he has led. He has created a legacy of leadership by investing in people – mentoring, equipping, and inspiring them to exceed their potential. Many of his former team members now hold significant positions across the industry, a testament to the environment he fosters.
“His ability to take on diverse tasks and approach them with care for both the internal team and external client creates a ripple effect of excellence, consistency, and trust.”
The COO of MachMotion, Carl Eldredge oversees the teams responsible for manufacturing the new controls, panels, and electrical components for CNC control retrofits produced by the Missouri-based technology provider.
“Carl’s leadership, entrepreneurial drive, and passion for innovation have had a profound impact on both MachMotion and the woodworking industry as a whole,” says his nominator. “By providing innovative machine solutions that extend the lifespan of CNC machines, Carl has empowered countless businesses to optimize their operations, reduce costs, and enhance productivity.”
She adds, “In implementing lean internal systems, Carl has streamlined operations at MachMotion, resulting in increased efficiency and savings that are passed on to customers. This not only enhances the company's productivity but also ensures better service delivery to customers, ultimately driving customer satisfaction and loyalty. His enthusiastic leadership style fosters a positive work culture characterized by collaboration, respect, and continuous improvement, which motivates our team members to perform at their best.”
The 35-year-old Eldredge’s motivation, she adds, “stems from a combination of strong personal values, a deep-rooted drive for excellence, a commitment to collaboration, and a genuine desire to serve others through the company he founded with his brothers. He is motivated by helping others succeed, both within the woodworking industry and in the broader community.”
A forward thinker and visionary at Chesapeake Plywood LLC, Jeff Emden, 39, is laser-focused on optimizing wood product solutions that drive manufacturing success. “His ability to enhance supply chain efficiencies, improve product availability, and foster strong customer relationships has positioned him as a key industry player,” says his nominator. “Jeff's strategic mindset and commitment to quality ensure that Chesapeake Plywood remains a trusted partner for manufacturers nationwide.”
Under Emden’s leadership, the Maryland-based distributor of specialty wood products has achieved significant milestones, including streamlined operations, reduced lead times, and an expanded product portfolio to meet evolving industry demands.
“His focus on supply chain optimization has directly benefited customers by enhancing efficiency and reliability. By prioritizing strong partnerships and operational excellence, Jeff has elevated both the company’s performance and its influence within the wood industry.”
She adds, “Jeff is driven by a passion for innovation and problem-solving, always seeking ways to improve processes and deliver greater value to customers. He finds motivation in seeing businesses succeed with the right wood product solutions and takes pride in mentoring the next generation of industry professionals. His dedication to continuous improvement and customer satisfaction keeps him focused on advancing the industry.”
At just 24, Jack Hall is already making a significant impact at his company and in the custom cabinet manufacturing industry. Hall, whose love for cabinet manufacturing runs deep, having grown up in the business, is the vice president of Mark Hall Fine Cabinetry, based in Missouri.
In his four years full-time with Mark Hall Fine Cabinetry, Hall has helped spearhead the cabinetmaker’s remarkable growth and innovation, according to his nominator. The manufacturing facility has doubled in size, and Hall was instrumental in bringing in new technology to improve productivity, including flatline finishing machinery, a new oven and a new finishing sander for primers and sealers. In addition, his nominator says, “[Jack] has increased the throughput of products by more than 30 percent.” Hall’s exceptional communication skills with his 32 employees and various vendors are also a cornerstone of his success and help to foster a collaborative and productive environment, he adds.
Hall’s influence at the company extends beyond operational improvements; he empowers every employee and makes them feel important by involving them in decision-making processes and finding ways to enhance productivity.
Described as hard working and an innovator, “Jack’s motivation, in my opinion, is his drive to be a great engineer,” adds his nominator.
Cody Harman, 35, is product director at Genesis Products, where he is considered “a proven leader when it comes to relationship building, product innovation and overall business development,” says one nominator. At the Indiana-based manufacturer of RV, cabinetry, closet and other components, “customers love working with him and look at him as a go-to for all their needs. He has taken Genesis Products to new heights.”
Harman embodies the ideal leader and colleague, consistently leading by example and functioning as a true team player, says another nominator. He is widely recognized for his willingness to assist others, serving as a vital resource across numerous individuals and departments within the company.
Over his 11-year tenure, Harman has steadily climbed the ranks, earning five promotions. Today, he oversees product management for three crucial divisions at Genesis Products: Lamination, Profile Wrapping, and Countertops, demonstrating “amazing leadership and P&L skills,” says a third nominator. "Our RV Lamination and Profile Wrapping plants are our busiest,” he notes, "and Cody's team of 13-15 reports consistently perform for our customers under his levelheaded leadership."
“Cody is a proven winner and will not stop until the service and products he provides are the best. His family is a big motivator and pushes him to be the best every day.”
The Marketing and Product manager at Countryside Cabinets, Anna Harteau, 38, has helped the custom cabinet manufacturer reach new heights. Based in Wisconsin, Countryside Cabinets is part of the WF Cabinetry Brands family.
Starting 15 years ago as a customer service representative, her role quickly expanded. Promoted to Integration manager, she was instrumental in updating the company's technology, including screen-to-machine processes, seamlessly connecting orders entered in Cabinet Vision to the CNC equipment. Her responsibilities soon broadened to encompass product development, marketing, and branding. “No task has proven to be too big for Anna to tackle and be successful in doing so. She has worn nearly every hat in the company and has excelled at every one,” says her nominator.
Since joining the company, sales have surged from $3.5 million to $60 million. “She was the key driver in taking us from nearly zero computer technology to one of the most technologically advanced manufacturers in the industry. Our product catalog has grown from 30 pages to nearly 400 pages during this same stretch. Under her leadership, we have also been able to offer one of the most custom product lines of any company at our price point – literally living up to our reputation and motto of ‘Custom Made Simple.”
Harteau’s motivation, her nominator adds, stems from her passion for learning and problem-solving, always "figuring it out" to help the company grow.
Chris Hoerth, director of Logistics & Distribution at Marvin, has been pivotal in orchestrating the Minnesota-based window and door manufacturer’s nationwide distribution. Tasked with optimizing safety and efficiency, Hoerth, 35, is redefining Marvin's logistics operations to meet its long-term goals for growth, quality, and customer service.
Since June 2024, Hoerth has spearheaded the successful launch of new Marvin distribution centers in Reno, Nevada, and Windsor, Connecticut. These have significantly expanded Marvin's footprint in two key regions: the rapidly growing Southwest and the highly concentrated Northeast. He also ensured each new center adheres to stringent standards for safety, DOT compliance, and operational efficiency. “With a safety-first mentality and a deep understanding of industry benchmarks, Chris is redefining logistics efficiency and accuracy at Marvin, working closely with company leadership to align a crucial component of enterprise operations with long-term goals as a leading modern manufacturer,” says his nominator.
“The results of Chris' work will benefit Marvin's more than 8,000 employees across 19 cities in North America, along with Marvin’s thousands of dealer partners and customers, by reducing transit times, enhancing delivery accuracy, and improving overall efficiency,” he adds.
Described as a dependable and action-oriented leader, “Chris is poised to continue to grow as an indispensable leader for the organization.”
The general manager at Diplomat Closet Design, “Mike Ianieri exemplifies the kind of leadership, versatility, and integrity that makes a lasting impact in the woodworking industry. As our small business has navigated significant growth and the challenges that come with it, Mike has consistently gone above and beyond – stepping into any role needed and wearing multiple hats with grace and determination,” says his nominator.
“His ability to lead through even the toughest transitions has made him an indispensable part of our team and a true role model in our industry.”
The 32-year-old Ianieri’s impact on the Pennsylvania-based closet and home organization firm “has been transformative,” she adds. “His cross-functional involvement has not only improved communication and collaboration between departments but also elevated the overall efficiency and morale of our team,” she noted, while “his influence has directly contributed to smoother project execution, higher team satisfaction, and an improved customer experience.”
Beyond his direct contributions, Ianieri’s mentorship has fostered a culture of accountability, adaptability, and excellence, laying the groundwork for sustainable growth. Motivated by his commitment to family and dedication to work, “this sense of purpose fuels his reliability, resilience, and willingness to go the extra mile -- qualities that have made a lasting impact on our team and company.”
A field service technician at JKL Machinery, Anthony Klenk, 35, is renowned for his hands-on approach, dedication to learning, and commitment to ensuring customer success. “He continues to impress me with his commitment to our industry,” says one of eight nominators. “He is always working on that next certification or achievement to better himself. There are few young men that I have met who are as passionate as Tony when it comes to being the best at what he does. He will do good things for our industry.”
Klenk thrives on customer satisfaction, consistently going above and beyond — whether it's a new machine installation or a complex repair. “He is currently the only individual outside of the manufacturer who is certified to work on our equipment, a testament to his technical proficiency and reliability. Additionally, his extensive knowledge of dust collection systems has been invaluable, ensuring both efficiency and safety in our operations,” notes another nominator.
“His attention to detail keeps us running at full speed!” says a third. “He loves his work and makes sure his clients are in a good position to succeed.”
Headquartered in Michigan, JKL provides a wide range of machinery and systems solutions for woodworking and other industries.
The Product Development manager at Kitch Components Inc., Scott Korlaki, 39, has played an integral role in the company’s journey, particularly through his pioneering work on the Alberta-based manufacturer’s online marketplace.
“Recognizing the need for a streamlined and user-friendly platform for our clients to order our cabinetry products, Scott single-handedly spearheaded the creation of this crucial online infrastructure,” says one of his three nominators. “His vision and technical expertise transformed the way our customers interact with Kitch, providing a straightforward and efficient ordering process that has been instrumental in expanding our reach and enhancing customer satisfaction.”
Another agrees. “His work has not only directly impacted Kitch's sales and operational efficiency but has also positioned Kitch as a forward-thinking company embracing modern technology within the woodworking industry. He's motivated by complex problems, growth in the business, and a world-class customer experience.”
Described as curious, innovative, and a self-starter by a vendor, the nominator also notes, “his investigative skills and continuous curiosity have resulted in an increasingly more dynamic product and system for his company to run their B2B e-commerce. Scott's dedication to a cohesive, tech-forward brand experience for the woodworking industry sets him apart as a leader of innovation in our industry.
Jeff Krug, 36, owner of Greene Street Joinery in New Jersey, has been called a visionary woodworker redefining modern craftsmanship. “Specializing in eco-friendly, custom, multigenerational furniture, Jeff blends traditional American woodworking techniques with contemporary design sensibilities. His commitment to sustainability and quality has positioned Greene Street Joinery as a leader in the field of bespoke furniture making,” says one of his six nominators.
“As the owner of GSJ, Jeff has played a key role in implementing sustainable practices,” says another. “In 2022, they earned a local Green Business Award for their environmentally responsible practices. That same year, GSJ started teaming up with 3 Dot Design and chefs Brad Leone and J. Kenji Lopez-Alt (Kenji x Leone) on their limited-release salt cellars, which to date have raised over $75,000 for No Kid Hungry.”
She adds, “Beyond his professional success, Jeff is deeply committed to engaging in sustainability initiatives and sharing his woodworking knowledge with both the community and the general public.” He co-runs the YouTube channel “Today’s Craftsmen,” with weekly content on woodworking tools and techniques, and previously co-hosted for four years the "American Craftsman" podcast, producing over 200 episodes.
“Through his work and mentorship, Jeff is not just building beautiful furniture – he’s building a stronger, more connected community of makers,” says another.
Gillian Lazarus Harris, 36, a senior Research & Development chemist at BYK USA Inc., Connecticut, is helping to revolutionize industrial wood finishes. “Gillian has developed several new additives designed to be used in industrial wood finishes to improve color stability and prevent color change over time in solvent-based and water-based finishing chemistries. These additives also provide necessary secondary properties that can better improve these finishes, like settling, sag resistance, and stain resistance,” says her nominator.
In addition to streamlining the additive selection process, “This method of innovation properly considers the entire impact of a solution rather than just solving a singular problem, such as operational needs on raw material reduction or on reducing the need to tweak and adjust colors after the batches are made,” he adds.
The products are slated to form a new product platform, updating an older style of chemistry to one more relevant to today's coating systems.
Making this even more notable, Harris is the first person in the USA branch of BYK to develop a regional product from conception and is soon to achieve the same for a global product. “Gillian is motivated by exploring new and different ways to find solutions, like in the development of a new product platform, but considering an assortment of market needs versus just updating a product.”
Aimee Lester, 37, president of Hunter & Son Custom Cabinets, has built a company in a field where women are significantly underrepresented. “My presence and leadership in the woodworking industry challenge outdated perceptions and open doors for more women to enter the trades. By being visible, vocal, and successful in a male-dominated space, I've inspired others to rethink who belongs in a shop and what women are capable of,” she says.
At the Tennessee-based firm, “I don’t just manage the day-to-day, I'm hands-on in the shop, leading projects, driving quality, and shaping the customer’s vision.” The dedication to craftsmanship was recently highlighted when the company’s work was featured on the popular show, This Old House, a significant milestone.
Lester is also deeply committed to her community, regularly donating to local causes and volunteering her company’s skills to projects like the new Empower Me Center in Lebanon, Tennessee, which supports mentally handicapped children and adults. “I believe representation matters, and I am proud to be making space for women in trades – not by standing in the background, but by leading them from the front.”
Her motivation stems from a desire to break barriers, proving that skill and leadership transcend gender, all while creating beautiful, lasting work that empowers others.
Domenic Marcolongo, 30, owner of Las Vegas Closet Design, is making news in the custom closet industry, where he’s not just recognized for his award-winning designs but for his unwavering commitment to his team, his craft, and the industry.
At the Nevada-based company, which also boasts full interior design services and a millwork studio, Marcolongo’s leadership has built a culture of loyalty, hard work, and constant growth, says his nominator. “He’s usually the first one in the shop and the last one to leave, often putting in 10+ hour days, six days a week, and he still finds time to support his team both at work and beyond. He pushes us to think outside the box, always encouraging new ideas in how we design and build.”
She adds, “Domenic is bringing a fresh, bold energy to an industry that’s traditionally pretty set in its ways. He’s not afraid to take risks with colors, patterns, and textures, and because of that, he’s inspiring others to think bigger and push their creative limits too.”
Marcolongo’s work ethic and hands-on leadership also create an environment where people feel valued, bringing out the best in everyone. His greatest motivation stems from his family and friends, driving him to exceed every goal and prove his capabilities. “[Domenic is] a bold, creative force in the world of design and craftsmanship,” she adds. “His work challenges what people expect from custom interiors and continues to raise the bar for the entire industry.”
Logan McKee, 33, owner of Inspired Closets Pittsburgh, is building upon a family legacy rooted in craftsmanship, customer service, and innovation. Through his years of experience, he brings a wealth of knowledge to all areas, resulting in a high-performing company.
“Under my leadership, Inspired Closets Pittsburgh has seen measurable growth and long-term business stability. We've increased revenue and profitability through strategic marketing and operational improvements,” he says. Internally, “I’ve built a high-performing team with clear roles, growth paths, and a shared commitment to quality.” This has reduced turnover at the home organization provider while improving project delivery.
A self-described “growth-minded craftsman, focused on building a team and a business,” McKee’s hands-on approach is evident in every aspect, from assisting the install team and managing warehouse inventory to participating in client design consultations. In addition to custom closets, the Pennsylvania-based home organization specialist provides in solutions for the garage, pantry, laundry room, and other areas of the home.
Inspired by seeing the transformation of spaces from blank walls to finished, functional areas, McKee says he is also motivated to expand what his family started: “building something that makes an impact on our region, and of course, quality craftsmanship and innovative design.”
Nick Merkle, 26, assistant Operations manager at Bliffert Lumber, is a driving force behind the Wisconsin-based building materials supplier’s operational excellence. His efforts have enhanced workplace safety, efficiency, and policy development initiatives.
“A major focus of his contributions has been in workplace safety,” says his nominator. “He has played a key role in developing and implementing safety programs, ensuring employee safety in all conditions, including inclement weather. He has a very proactive approach to truck and equipment inspections, load security, and driver road testing procedures and has reinforced a culture of accountability and compliance.” Additionally, he championed the adoption of Samsara electronic DVIRs and GPS systems, streamlining vehicle inspections and boosting fleet safety.
Beyond safety, Merkle has introduced clear, effective policies that refine daily operations. “From optimizing dispatch operations to establishing standardized procedures for handling freezable products, I believe his leadership has helped refine operations across multiple locations. His commitment to structured capital expense processes has also contributed to more effective resource allocation.”
Merkle, he adds, is motivated by the desire to create a safer, more efficient workplace, taking pride in solving problems and developing policies that contribute to long-term growth and stability for both his career and family.
The VP of Strategic Solutions – Manufacturing at Cyncly, Bryce Nord, 33, stands out as an “industry transformer” in wood manufacturing. Leading a global team across North America and Europe, Nord’s mission is to empower manufacturers to grow through smart, scalable software solutions spanning ERP, MES, WMS, and 3D configuration.
“What sets Bryce apart is his ability to break down complex challenges and rebuild them into actionable solutions to help manufacturers grow,” says his nominator. “He’s not just solving problems – he’s reframing them. Whether it's introducing technology to drive GTM strategies, streamline production, or helping client’s future-proof their operations through automation projects, Bryce delivers value in ways that are both practical and visionary.”
His work with industry leaders like Teknion, MasterBrand, and over one hundred other wood manufacturers has streamlined quoting, reduced errors, accelerated lead times, enhanced shop floor efficiency, all while supporting manufacturers to grow their business throughout the quote-sell-make journey. “Bryce doesn’t just sell software. He becomes a strategic partner to his clients, helping them future-proof their operations in a world that demands agility more than ever before.”
Beyond delivering record-setting growth at Cyncly — including 3 years of continuing to double YOY sales — Nord has become a trusted advisor across the wood products manufacturing industry with key organizations like KCMA, BIFMA, and Woodworking Network, his nominator says. “Bryce is the type of professional who inspires his peers by always asking the hard questions, never settling for the status quo, and showing what it means to lead with curiosity and integrity.”
The Marketing manager at PaintLine, Sarah Ottino, 31, has been an indispensable force behind the company’s remarkable growth. Since joining the California-based finishing equipment provider in Spring 2019, when PaintLine was a small company with just a few drying rack products and even fewer employees, Ottino quickly proved her prowess.
“Sarah has been instrumental to our success as a company and as a brand,” her nominator says. “She is directly responsible for our tremendous brand growth via social media, and some examples of her effectiveness can be seen in a few metrics from when she started working with us back in Spring 2019, through Spring 2025: total followers on Instagram and Facebook have grown 600 percent (from under 10,000 to over 65,000) and engagement has increased from just over 1 percent to just under 30 percent.”
She also played a key role in recruiting, hiring, and now managing PaintLine's social media manager. “Sarah’s initiative, professionalism, and drive have played a key role in supporting and accelerating our growth overall,” he adds.
“[She] approaches everything with full commitment and seems driven by a passion for learning, tackling new challenges, and accomplishing her goals,” he continues. “The best way I can describe Sarah is to attribute a quote to her: ‘Yes, I can do that‚’ and then she does – that, and far more.”
Matthew Parisher, 39, an account manager at Microvellum Software, is “a hardworking, humble, selfless, and passionate leader” dedicated to advancing the woodworking industry. With a career spanning commercial drafting, engineering management, and now software integration, Parisher’s journey has always centered on helping others succeed.
“For the past nine years, Matt has continued to grow in his role, helping integrate Microvellum not only for clients but also for educational institutions like the MiLL,” says his nominator. “He is passionate about ensuring that students gain valuable, industry-relevant skills to be part of the next generation of skilled professionals.” He also participates in high school events to educate the next generation of skilled professionals and is always willing to go the extra mile for clients, whether offering support or advocating for Microvellum's potential.
Beyond his role at Microvellum, Parisher founded a drafting company in 2020 to foster an environment where beginners could thrive. “He has also served on the Design Committee of his local Main Street Advisory Board, as the Technology Director of the Lions Club, the Cubmaster of the Cub Scouts, and the Master of his Masonic Lodge.”
Motivating Parisher, his nominator adds, is his family, and “his dedication to strengthening the steady influx of well-trained professionals, upholding integrity, and supporting his peers.”
In just five short years, Aman Pratap, the 34-year-old CEO of A2Z Millwork Design LLC in Texas, has transformed his company from a startup into an industry leader, offering custom millwork shop drawings and CAD woodwork drafting services.
“Through dedication, strategic leadership, and a relentless focus on excellence, we’ve not only grown our business but have also set new benchmarks in client satisfaction and trust,” he says. “We’ve introduced innovative drawing and drafting services that have enhanced precision, reduced project turnaround times, and increased design flexibility for our clients. These advancements have not only improved client outcomes but also set new expectations in terms of reliability and craftsmanship across the industry….Clients repeatedly return to us because of our commitment to quality, our attention to detail, and the professional integrity with which we approach every project.”
Equally important has been Pratap’s investment in his team. “We've built a team culture that values growth, training, and empowerment – leading to higher retention, stronger collaboration, and a workforce that takes pride in delivering excellence,” he adds. “By fostering talent and encouraging adaptability, we’re helping to shape the next generation of skilled professionals in woodwork.”
Driving Pratap is his passion to build something meaningful and create lasting value. “Seeing an idea come to life through precision, creativity, and collaboration is what fuels my dedication to this industry.”
Tiffany Roddy, 36, manager of Government Affairs at Roseburg Forest Products, is a unique and impactful voice in the timber industry. Starting her career in the traditionally male-dominated forestry arena, Roddy developed a deep passion for trees and their vital role in addressing climate change. She transitioned this passion to the legislative arena, advocating for Roseburg and the broader industry by educating policymakers.
Beyond government affairs, Tiffany is a dedicated communicator, particularly in the digital space. She collaborates closely with Roseburg's marketing team, developing content that educates the public on topics like sustainable forest management, working forests, and carbon sequestration.
Her work as an educator and communicator is not only invaluable to Roseburg Forest but also plays a significant role in shaping public understanding. “For example,” says her nominator, “she recently toured The New Yorker Magazine through our working forest in North Carolina, and the result was a fantastic educational piece that was shared widely. Roseburg loves having her represent us at state capitols as well as in D.C., but we really appreciate her willingness to tell the story to all audiences.”
Her nominator adds, “Tiffany is motivated by the opportunity to change people's minds. She is a fantastic advocate. She doesn’t get angered by people who feel differently, but she does say - 'Maybe they don't know the whole story.’"
Holly Sams, 37, the Operations manager at Walker Woodworking Inc., exemplifies smart strategies can transform a business, says her nominator. Seven years ago, Sams joined the North Carolina-based custom cabinetry manufacturer as a cabinet engineer, and her "attention to detail, work ethic, passion to get things right, organizational skills, and willingness to learn new things" set her apart early on.
Her impact became even more evident in 2020 when Walker Woodworking expanded to a 75,000-square-foot manufacturing facility. While output doubled, the staff size and machinery did not, resulting in production timing and cost tracking issues.
Sams spearheaded the solution: implementing Innergy software and embracing lean manufacturing principles with assistance from Quantum Lean. Her nominator notes, "Prior to lean and Innergy, the shop was working mandatory overtime for well over a year, and we still could not get ahead." Today, the transformation is remarkable: "We are on time every time. No mandatory overtime. Much less stress. We know exactly when cabinets will be in the staging area. We have an almost perfect flow, and most employees are cross-trained to move around as needed. We know our costs, and we are more profitable."
“We are a luxury brand of custom cabinetry. That is a hard business model to know your true cost, but Holly, with the help of Leslie and Stacey, has made this possible.”
“Zach Saviano exemplifies what it means to lead with both expertise and heart. As Lead Technical Specialist at Finishers Depot, Zach has become a cornerstone of knowledge and growth – not only within our company but across the broader woodworking and finishing community,” says his nominator.
While his mastery of finishing systems is “unmatched,” she adds, “it's his dedication to teaching, mentoring, and empowering others that truly sets him apart. Zach doesn’t just solve problems – he builds people.”
The 30-year-old Saviano’s vision has reshaped how the Texas-based finishing supplies provider supports its customers. “He has developed a comprehensive training program – complete with step-by-step guides, instructional videos, and hands-on tools – that breaks down the art and science of finishing into something accessible, repeatable, and deeply effective. His work has inspired finishers at every skill level to approach their craft with more confidence, precision, and pride. By sharing knowledge generously and guiding others with patience and purpose, Zach has helped elevate the entire finishing industry – one finisher at a time.”
Driven by the belief that great finishers are built, not born, Saviano is dedicated to unlocking potential in others, she adds. “Whether it’s helping a customer troubleshoot a complex system or mentoring a first-time shop technician, Zach is driven by a desire to see others grow, succeed, and love the work they do.”
Michael Schlabach has orchestrated remarkable growth at Schlabach Wood Design since joining the Ohio-based custom cabinet manufacturer in 2012. Progressing from project manager to sales manager, to now CEO, he's overseen a 385 percent expansion, growing the team from 45 to more than 115 employees, plus launching a dedicated shipping company.
Early on, Schlabach recognized the benefits of systematizing the order entry process. This created an invaluable tool for kitchen and bath dealers and shifted the company's focus from design/build to full-service custom manufacturing. “By increasing our manufacturing volume, we were able to start our own door department in 2018 that now assembles 95 percent of all our cabinet doors and brings more of the process in-house, eliminating reliance on outside suppliers.”
Schlabach, 38, also attributes much of the company’s success to “an amazing team” and a deep commitment to customer service — a core value inherited from his father, founder Willis Schlabach. This, combined with a systematic approach, has opened new markets. “Along the way, we developed a three-fold commitment: we run towards hard work, not away from it; we select quality, durable materials; and we utilize technology and craftsmanship in harmony.”
The goal, Schlabach adds, is to position the company as a “super-center for quality, custom cabinetry manufacturing,” serving the middle to high-end housing market.
George Schmidbauer, 31, president of Mad River Mass Timber, represents the next generation of leadership in the North American timber industry. “Coming from a multi-generational sawmill family, George has combined his deep-rooted understanding of forestry and lumber production with a vision for mass timber manufacturing. As the leader of a startup in an emerging sector, he has taken on the challenge of building a business from the ground up, navigating complex industry landscapes, and advocating for sustainable, locally sourced wood products,” says his nominator.
Based in California, the company specializes in dowel-laminated timber (DLT).
“[George’s] work has already sparked collaboration with sawmills, industry experts, and potential customers who recognize the importance of mass timber in modern building,” he adds. Although still early, the company is thriving on Schmidbauer’s ability to bridge traditional sawmilling with engineered wood products, creating new opportunities for local timber in construction.
“George is motivated by the long-term sustainability of the timber industry and the responsibility of continuing his family’s legacy in a changing marketplace,” his nominator says. “He sees mass timber as both a business opportunity and a means of keeping regional forestry viable. His focus is on building something that not only contributes to the industry’s future but also creates jobs and strengthens the local economy.”
Ankita Sharma is helping shape the future of business at Forte Opening Solutions. "As advancements across the industry accelerate, our approach to business planning, forecasting, and data strategy must evolve as well. Ankita is helping lead that transformation," says her nominator.
In her role as an Integrated Business Planning Analyst II, Sharma, 31, brings clarity and insight to complex challenges, enabling the Florida-based architectural door and millwork firm to stay agile and make informed decisions. “What sets Ankita apart is her ability to support internal teams while also creating meaningful value for our customers, offering the kind of planning and visibility that strengthens long-term partnerships.”
Sharma's work also streamlines how the company plans, communicates, and delivers. She works closely with sales, operations, and finance, transforming intricate data into practical decision-making tools. "Her ability to interpret complex information and translate it into clear, actionable insights builds confidence across teams," notes her nominator, adding that same credibility extends to customers.
Motivated by growth, Sharma consistently seeks ways to enhance operations, whether through new tools or emerging technologies. “Her global perspective, shaped by growing up in India and a passion for travel, helps her think beyond the immediate task and consider the bigger picture.”
Gabrielle Truscon Smith, 39, joined Ganas Mfg. in September 2024 as Procurement & Process Strategist, bringing 12 years of experience from a custom fixture manufacturer. At the Michigan-based Ganas, a design-forward fabrication studio experiencing rapid growth, she's responsible for designing and managing the operational systems that ensure complex custom projects stay on track. This includes everything from sourcing unique materials to optimizing workflows across engineering, project management, and production.
“Her work ensures every build, from bespoke furniture to intricate architectural millwork, has the structure and support it needs to succeed,” says her nominator.
“In less than a year, Gabrielle has become a driving force behind Ganas’ evolution – bringing clarity to sourcing, elevating vendor partnerships, and tightening operations,” her nominator adds. “Known for her determination and precision, she’s built the systems that support Ganas’ most ambitious, design-forward projects. Her leadership isn’t loud – but it’s everywhere: in smoother workflows, faster turnaround times, and a team that feels more connected and capable.”
“Relentless in all aspects, she never misses an opportunity to help others. Whether she’s volunteering in her community, providing food to those in need or rescuing animals with the support of one of her favorite organizations, Rebel Dogs Detroit, she always finds a way to do it all.”
Kenan Smith “truly embodies the spirit of Superman," says his nominator. The Enhancement Technologies Product manager at Stiles Machinery, Smith, 38, leads the Modernization team and guides them through complex projects with efficiency and innovation. “His ability to inspire and motivate his team is unparalleled, ensuring that everyone feels valued and driven to achieve their best.”
Smith’s marketing skillset is another strength, and “his strategic vision and innovative approaches have driven remarkable year-over-year growth for the Life Cycle Services Division.” His data-driven approach to “identifying market trends and crafting compelling campaigns” makes him an invaluable asset at Stiles Machinery, his nominator adds. Headquartered in Michigan, Stiles provides machinery and systems solutions for panel processing and solid wood manufacturing.
Beyond his work achievements, Smith is a devoted husband and father to three children. In 2015, his daughter Merritt was born with a significant genetic code deletion, inspiring the creation of "The Merritt Movement." This initiative has grown globally, raising awareness and funds for the Rare Disease and Global Genes foundations.
Smith and his family further show their dedication to the community by coaching The Comets, a West Michigan Special Olympics basketball team. “His patience, compassion, and resilience make him a role model in every aspect of his life – on the court, at home, and at work.”
In less than a year, Peyton St. James, 23, has made a significant impact on the marketing at Saint Louis Closet Co., while “creating a newfound appreciation for the art of woodworking and custom organization,” says her nominator.
Already, St. James has grown Saint Louis Closet’s digital presence by more than 3,000 engaged followers, transforming casual scrollers into enthusiastic fans. She spotlights not just the Missouri-based company’s products, but the process and people behind them. “She is not only marketing the product, but also the lifestyle that the woodworking industry and custom closets can give to its customers," adds her nominator.
Through her fresh marketing perspective and authentic storytelling, St. James is also introducing woodworking to a broader audience. By collaborating with influencers like STL Bucketlist and even celebrities such as NELLY, she is attracting a new, hipper, younger audience while showcasing the artistry behind woodworking, blending manufacturing with design to create functional, custom solutions, her nominator notes. St. James also initiated a program inviting high school students to tour the factory, exposing them to the industry and inspiring future leaders.
“Peyton’s new approach to marketing our industry has me excited to see what is to come. Watching the students she invites walk through our showroom and factory with wide eyes of inspiration couldn’t make me happier. She’s capturing the attention of the next generation and shining a well-deserved spotlight on the woodworking world," adds another.
Since joining Montbleau & Associates in 2015, David A. Torres, 37, senior project manager, has become a leader at the California-based architectural woodwork firm.
He started his woodworking journey in high school, then gained experience in custom door manufacturing before joining Montbleau. Hired as a project engineer, Torres quickly learned the facets of millwork design and manufacturing, becoming proficient in BIM and earning a CM-BIM certificate. His dedication led to promotions and his current senior title. “David’s ability to adapt and achieve has proven to be infectious to those around him. A natural leader and inspiration as a creative voice, he is an integral part of the success of the Montbleau team.”
Torres consistently fosters strong client relationships and promotes unity, professionalism, and resilience among his colleagues. His positive drive empowers those around him, contributing to the success of Montbleau's most challenging projects, including the Lucile Packard Children's Hospital Expansion, Google 237 MPD, and Apple Campus 2/Apple Park.
Torres also inspires others to appreciate the craft. Outside of work, he shares his garage woodshop with friends and family, teaching them to transform wood into functional art. A "sawdust sage," Torres is on a mission “to preserve the soul of craftsmanship by sharing hard-earned wisdom, empowering others, and honoring the legacy of working with our hands.”
The director of Operations at CS Architectural Woodworking, Josue Valdez, 40, has been a driving force behind the company's recent advancements. Known for his tenacious attention to detail and unmatched energy, “Josue is the catalyst for growth and betterment at CS,” says his nominator. Based in Illinois, CS Architectural Woodworking specializes in architectural casework, millwork, and solid surface fabrication.
Valdez skillfully manages multiple responsibilities, all while pushing the company forward. Of significant impact has been his role as the company's Innergy champion. “His implementation of Innergy has greatly bettered our ability to deliver and manage projects of all sizes,” his nominator notes. “The impact of his status as our Innergy champion has pushed others here at CS to come on board with the methodologies that are intended to increase our throughput and probability. With actionable and real data-driven results, his desire to implement change is very visible and real throughout our entire firm.”
Valdez, he adds, is motivated by a strong desire to break free from traditional project management norms. His goal is to establish CS Architectural Woodworking as a reliable and distinctive partner to general contractors, “a firm that stands apart, delivers results, and cuts down on the chaos.”
Described as a visionary, “he is relentlessly dedicated to professional improvement,” and transforming CS Architectural into an industry standout.
Luis Villalon, a production engineer at REHAU, “consistently displays a level of insight well beyond his years,” says his nominator. “Luis communicates technical concepts with clarity and confidence, and his calm, informed approach naturally positions him as a leader.” Villalon, 25, also helps bridge communication gaps and foster smoother workflows, including creating efficient workflows for appliance panel doors and establishing improved processes for five-piece panel doors.
“His most notable achievement is developing processes and procedures for the company’s new lamination line, which applies Rauvisio surfaces to MDF or particleboard as the first step in fulfilling a cabinet door or board order. Luis led with confidence and patience, working alongside operators to establish best practices, document common issues and their solutions, and create procedures for assessing board quality.” He and a colleague then developed documentation with production, material, and machining information to address customer issues.
She adds, “His drive is evident in everything he does, from tackling complex challenges to improving production processes to streamlining operations for greater efficiency and advancing sustainability initiatives through innovative solutions.”
A producer of components and decorative surfaces, REHAU’s Americas headquarters is based in Virginia.
The president of North American Specialty Laminations (NASL), Zach Wiedenhoeft is at the helm of one of the industry's “fastest growing and most innovative companies,” says his nominator. Based in Virginia, NASL is a custom laminator and fabricator of products for the cabinetry, RV, architectural millwork, closets, retail fixtures, furniture and other industries.
Since NASL's establishment in 2022, Wiedenhoeft, 36, has expanded operations through acquisitions and greenfield initiatives, extending NASL's reach across the United States, and plays a critical role in managing key customer accounts.
He has also been the primary champion for NASL's Employee Equity Appreciation Program. “Beyond the equity program, Zach has been a champion of the workforce – and since 2022, NASL has extended the annual bonus program to the frontline, seen participation in 401k grow from 30 percent to over 75 percent, and turnover drop from over 60 percent to below 30 percent,” his nominator adds. Wiedenhoeft also spearheaded the FACTOR program for frontline employees, which offers training in NASL's values, mechanical tool use, manufacturing principles like Lean, and essential leadership and communication skills.
“[Zach] is building an industry-leading company that is a great place to work for all employees,” he says. Outside of work, Wiedenhoeft is a devoted father and a volunteer with Good News Global, a Christian prison ministry.
Heather Woods-Elya, 39, vice president of Sales and Marketing at California Closets of Southwest Florida, is a dynamic leader in custom home storage. In 2022, she and her sister Taylor became partners in the business her parents established, and they’ve continued to expand through strategic partnerships and diversified offerings.
“With three thriving showrooms, the company plans to open a fourth showroom in 2025. Additionally, with nearly all materials produced locally in-house, the company is set to double its manufacturing footprint with a state-of-the-art, 40,000-square-foot manufacturing facility this year,” her nominator notes. Under their leadership, the franchise has seen a 40 percent increase in revenue year-over-year, expanded to 84 employees, and consistently ranks in the top 15 corporate franchises, earning "Franchise of the Year" three times. Additionally, “[Heather] was recently appointed to California Closets’ national Operators Advisory Council, serving as a voice for the franchise among the national brand’s 100+ showrooms across the U.S.”
Woods-Elya also spearheads the franchise’s philanthropic endeavors and serves on the board of directors of Pace Center for Girls, Lee, a nonprofit that provides girls and young women with education, counseling, training, and advocacy for a better future.
“Making a difference in the lives of customers through creative, customized closet solutions, and the ability to change lives throughout the broader community through the charitable initiatives of the franchise, are two of Heather’s biggest motivators.”
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