IWF News

IWF News

How to engage specifiers and build media relationships through trade show events

Public relations is a complex strategic communication process that builds mutually beneficial relationships between companies and organizations and the publics they serve. Bored yet? We don’t blame you. This basic definition of PR is why nobody really understands what public relations practitioners do on a day-to-day basis.

IWF News

Axalta showcases wood coating technology at IWF; Jeff Gordon appearance

ATLANTA - A leading global supplier of liquid and powder coatings, Axalta will exhibit its wood coating products and services at the International Woodworking Fair, Aug. 22-25 at the Georgia World Congress Center in Atlanta. Four-time NASCAR Cup Series Champion Jeff Gordon will make a special appearance at Axalta’s Booth C-1562 on Wednesday, Aug. 22, from 3:00 to 5:00 p.m.