SAN JOSE, Calif. - What does it take to be a disruptive leader? Do you need to be a brilliant agitator like Steve Jobs? A driven workaholic with a passion to change the world like Tesla’s Elon Musk?
 
CEOs like that get a lot of press, says Luke Williams,  one of the world’s leading business thinkers on innovation strategy. At the 2019 Executive Briefing Conference, Williams, author and globally recognized authority on disruptive innovation, will reveal a way of thinking that has the power to transform your business and stay ahead of the game. 
 
"There’s more to success than being loud and charismatic," Williams says. "Truly disruptive leaders are like master chefs on a cooking show, always looking for ways to take existing ingredients—the same ones everyone else has access to—and combine them in unique ways."
 
These new recipes are a type of investment capital, and the more you have, the better says Williams, who among other credentials is a highly regarded Professor of Marketing at NYU Stern School of Business.
 
"Of course, not all of them will succeed," he says. "Disruptive thinking and leadership is less about the success of any one idea, and more about putting your business in a position where you have more new ideas to spend than your competition does."
 
According to Williams, being a disruptive leader is about creating a culture where everyone values new recipes.
 
"If you want to build a disruptive organization, you first have to build more disruptive leaders," says, and he will share ideas on how to go about it as the opening keynote at the Executive Briefing Conference on April 15. Williams is widely regarded as an inspiring speaker, who delivers a high-energy jolt to audience.
 
Among his other credentials: Founder and Executive Director of the W.R. Berkley Innovation Labs; a Fellow at Frog Design—one of the world's most influential product strategy and design firms; and inventor of 30+ U.S. patents. Williams has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics.He has worked with leading companies across the globe and is a dynamic and sought-after management speaker, having lectured in 21 countries and addressed the United Nations General Assembly and the World Innovation Forum.
 
His views are regularly featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal and The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business. At EBC 2019, copies of  William's book will be available. 
 
The 2019 EBC, running April 14-16 at the San Jose Marriott, provides strategic and practical information that addresses manufacturing challenges, and a forum for discovery. EBC helps executives anticipate business opportunities and beat the challenges that lie ahead and will ignite and inspire business leaders to create change when they return home. www.executivebriefingconference.com 
 

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