At EBC 2019, Luke Williams explains the path to thriving with disruptive leadership
January 13, 2019 | 2:18 pm CST

SAN JOSE, Calif. - What does it take to be a disruptive leader? Do you need to be a brilliant agitator like Steve Jobs? A driven workaholic with a passion to change the world like Tesla’s Elon Musk?
CEOs like that get a lot of press, says Luke Williams,  one of the world’s leading business thinkers on innovation strategy. At the 2019 Executive Briefing Conference, Williams, author and globally recognized authority on disruptive innovation, will reveal a way of thinking that has the power to transform your business and stay ahead of the game. 
"There’s more to success than being loud and charismatic," Williams says. "Truly disruptive leaders are like master chefs on a cooking show, always looking for ways to take existing ingredients—the same ones everyone else has access to—and combine them in unique ways."
These new recipes are a type of investment capital, and the more you have, the better says Williams, who among other credentials is a highly regarded Professor of Marketing at NYU Stern School of Business.
"Of course, not all of them will succeed," he says. "Disruptive thinking and leadership is less about the success of any one idea and more about putting your business in a position where you have more new ideas to spend than your competition does."
According to Williams, being a disruptive leader is about creating a culture where everyone values new recipes.
"If you want to build a disruptive organization, you first have to build more disruptive leaders," says, and he will share ideas on how to go about it as the opening keynote at the Executive Briefing Conference on April 15. Williams is widely regarded as an inspiring speaker, who delivers a high-energy jolt to the audience.
Among his other credentials: Founder and Executive Director of the W.R. Berkley Innovation Labs; a Fellow at Frog Design—one of the world's most influential product strategy and design firms; and inventor of 30+ U.S. patents. Williams has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He has worked with leading companies across the globe and is a dynamic and sought-after management speaker, having lectured in 21 countries and addressed the United Nations General Assembly and the World Innovation Forum.
His views are regularly featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal and The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business. At EBC 2019, copies of  William's book will be available. 
The 2019 EBC, running April 14-16 at the San Jose Marriott, provides strategic and practical information that addresses manufacturing challenges, and a forum for discovery. EBC helps executives anticipate business opportunities and beat the challenges that lie ahead and will ignite and inspire business leaders to create change when they return home. 

Have something to say? Share your thoughts with us in the comments below.

Profile picture for user billesler
About the author
Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.