NEW YORK — After a multi-year closure and comprehensive renovation, Row NYC will reopen on May 1, 2026, welcoming guests back to one of Times Square's most recognizable hotels with a refreshed perspective. Reintroduced as a full-scale New York base, the 1,300-room property debuts redesigned guest rooms, reimagined public spaces, a new all-day café and bar, a state-of-the-art fitness center, and a series of guest-driven experiences anchored in neighborhood discovery, dining, and cultural programming.

Located at the corner of 45th Street and Eighth Avenue, Row NYC places guests in the center of New York City within easy walking distance of Broadway theaters, corporate headquarters, transportation hubs, and some of the city's most visited attractions. With its reopening, Row NYC reclaims its role as one of Midtown's most accessible and scalable stays, serving first-time visitors, Broadway audiences, families, group travel, and international guests seeking a central address with built-in energy and ease.

The rooms, like the lobby and bar area, now feature clean-lined furnishings, custom millwork, softened color palettes, and layouts tailored for comfort after long days in the city. Large windows frame sweeping views of the Hudson River and the Manhattan skyline, keeping New York visually present while the interiors provide a quieter counterpoint to the energy outside.

Public spaces have been completely reimagined to support social gathering, guest engagement, and casual use throughout the day. 

The lobby now functions as a flexible, layered environment featuring tiered seating, informal work areas, and a variety of zones designed for meeting, working, or unwinding. The scale of the space allows it to feel active yet intuitive, welcoming families, groups, and independent travelers moving through the hotel at all hours.

Anchoring the lobby is Percy All Day, a new 90-seat day-to-night café and bar debuting alongside the hotel in May. Named for photographer Percy Claude Byron, whose early 20th-century images captured everyday life across New York City, the space draws subtle inspiration from the city's layered history while delivering a modern, approachable atmosphere rooted in the energy of Times Square.

With its May reopening, ROW NYC reenters the market not simply as a refreshed hotel, but as a dynamic Times Square address built to serve the full spectrum of New York travel, from first visits to repeat stays, from Broadway weekends to business overnights. By pairing scale with thoughtful design, curated amenities, and experiential programming, the hotel offers guests an easy way to stay at the center of the city while having space to reset at the end of the day.

ROW NYC will begin welcoming guests on May 1, 2026, with reservations now available. For more information, visit www.rownyc.com.