GREENSBORO, N.C. — FinishWorks and Mohawk Finishing Products, two companies in the industrial coatings industry, have partnered to better serve their customers with enhanced convenience and a focus on innovation. This strategic rebranding sees FinishWorks emerge as the flagship brand, offering a wide range of industrial coating solutions and support. Mohawk will become FinishWork’s premier product brand specializing in touch-up and repair products. Coatings products previously offered by Mohawk will transition to carry the FinishWorks brand name for the remaining year.   

"Our rebranding efforts signify more than just a change in appearance; they represent our renewed commitment to innovation and service." says Charles Shell, president of FinishWorks.  

Powered by the recent opening of a research-and-development facility in Greensboro, North Carolina, Shell adds, “We are now able to push the boundaries of industrial coatings technology, ensuring that our customers benefit from cutting-edge solutions tailored to their specific needs.” The Innovation Center of Excellence also supports onsite customer trials and collaboration with FinishWorks’ sister companies under the RPM Industrial Coatings Group portfolio.  

Customers can expect a seamless transition, with the same trusted quality and service they have come to rely on from FinishWorks and Mohawk. Over the remainder of the year, the new branding will be rolled out across all touchpoints, including packaging, marketing materials, and digital platforms. There will be no immediate changes to the ordering process or customers’ regular point of contact.  

To learn more, visit finishworks.com.