Reese Witherspoon's media firm buys The Home Edit
The Home Edit

The Home Edit founders and stars of the Netflix series "Get Organized with The Home Edit" Joanna Teplin (left) and Clea Shearer (right). Photo courtesy of Netflix.

Oscar-winning actor Reese Witherspoon's Hello Sunshine media has acquired home organization/lifestyle brand The Home Edit.

Details of the acquisition, first announced Feb. 23, were not disclosed. The Home Edit was founded by Clea Shearer and Joanna Teplin, who also star in the Netflix series “Get Organized with The Home Edit,” produced by Hello Sunshine.

A full-service company, The Home Edit has locations in Washington, D.C., Detroit, Los Angeles, Miami, New York City, Nashville, Orange County, Salt Lake City and San Francisco. In a statement, Hello Sunshine said it intends “to support and accelerate The Home Edit’s rapid growth as a lifestyle brand through additional content and commerce offerings, and creating more ways for audiences to engage with the brand.”

“After working alongside Clea and Joanna for years and watching them develop their remarkable brand and business, we are thrilled to officially welcome the incredible The Home Edit team to Hello Sunshine,” Witherspoon said in a statement posted on Variety. “The Home Edit has connected with audiences in so many meaningful ways through their brilliant content and product offerings. They strive to make everyone’s life easier and more joyful. I am thrilled that Hello Sunshine and Candle Media are going to enable them to expand their business to reach an even larger audience.”

The Home Edit
Offered exclusively by Walmart, Edit organizer "packs" are available for the bathroom, pantry, laundry room and other areas of the home.

In January, The Home Edit also signed an exclusive agreement with Walmart for a collection of branded organizing starter packs, or “Edits,” for the pantry, bathroom and laundry room, as well as a multi-purpose pack that can be used for multiple areas of the home. The inaugural collection also includes a variety of other items and packs, including an ornament organizer for holiday stowing, stackable bins, and risers.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]