The Container Store looks to spark joy with Marie Kondo product line
October 29, 2020 | 12:49 pm UTC
Photo By The Container Store x KonMari
COPPELL, Texas - One year after a successful product launch with the celebrity professional organizing firm The Home Edit, The Container Store has teamed up with Marie Kondo to launch an exclusive co-branded collection of organizing tools in January 2021. Kondo, know for her iconic question "does it spark joy?" is a New York Times bestselling author, Emmy-nominated television star and founder of KonMari Media, Inc.
“When I was looking to develop products, I wanted a sustainable line that would spark joy and deliver the versatility and expertise The Container Store is famous for,” said Kondo. “I am so proud of what we have created together and thrilled that we were able to infuse aspects of my Japanese heritage into the collaboration.”
According to the company, The Container Store x KonMari line features more than 100 sustainably sourced products and was designed to inspire a tidy and joyful home. The assortment will be available at The Container Store online and in stores nationwide.
“When ‘Tidying Up’ premiered in 2019 and consumers immediately connected decluttering and organization with The Container Store, we knew that there was an opportunity to create something special with Marie,” said The Container Store Chairwoman, CEO and President, Melissa Reiff in a statement. “We have always developed smart and space saving solutions and cannot wait to introduce this thoughtful and beautifully designed collection of products to our customers.”
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