ClosetMaid Expands Reach to Home Builder Market

Photo By ClosetMaid

OCALA, FL -- Home storage and closet organization systems manufacturer ClosetMaid, headquartered in Ocala, FL, expanded its reach to local and regional home buiders by joining the HomeSphere BRI Network, which is an advanced digital platform to identify qualified leads.

"HomeSphere will enable us to provide our quality products to a larger network of local and regional builders," said ClosetMaid Director of Sales - Builder Division Brian Dougherty.


ClosetMaid Builds Luxury in Penthouse Suites and High-Rises

ClosetMaid has been making waves in the builder market, winning multiple contracts to outfit luxury apartment buildings across the country with its flexible home storage and organization systems and offering new concierge services.

ClosetMaid joins more than 80 preferred building product manufacturer brands in 23 product categories that are using HomeSphere, based in Denver, CO, to connect with its customer base that constructed 15 percent of the total new single-family homes started in the United States in 2014, the company says. The B2B digital lead generation and customer retention platform has more than 17,000 local and regional homebuilders.

A division of Emerson, ClosetMaid offers a number home improvement products including wire, laminate and wood storage systems for use in bedrooms, kitchens, family rooms, laundry rooms, home offices and garages.


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About the author
Michaelle Bradford | Editor

Michaelle Bradford, CCI Media, is Editor of Closets & Organized Storage magazine and Woodworking Network editor. She has more than 20 years of experience covering the woodworking and design industry, including visits to custom cabinet shops, closet firms and design studios throughout North America. As Editor of Closets & Organized Storage magazine under the Woodworking Network brand, Michaelle’s responsibilities include writing, editing, and coordinating editorial content as well as managing annual design competitions like the Top Shelf Design Awards. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media.