Benjamin Moore Reveals Shadow as Its Color of the Year 2017
October 1, 2016 | 11:16 am CDT
Benjamin Moore Shadow 2117-30, 2017 Color of the Year
Benjamin Moore Reveals “Shadow” as Its Color of the Year 2017

MONTVALE, N.J. - Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced its highly anticipated Color of the Year 2017 – Shadow 2117-30, a rich, royal amethyst. The color leader also unveiled Color Trends 2017, a corresponding palette consisting of deep, saturated hues. The Color of the Year was unveiled last night to leading interior designers, influencers and media at an exclusive event in the Stephen A. Schwarzman Building of The New York Public Library.

    “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”
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“Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a ‘past’, yet it can also make a contemporary, color-confident statement,” said Ellen O’Neill, Benjamin Moore Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”

The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. Fine art emerged as a leading inspiration, highlighting the correlation between an artist’s use of color and light to create mood.

The Color Trends 2017 palette features 23 rich and sophisticated hues ranging from muted pales to saturated deeps. In curating the palette, the Color Studio lent significant consideration to the pairing of colors and relationships between color families, as well as a newfound level of color confidence in deeper hues among design professionals and consumers. The inspirational Color Trends 2017 color card illustrates the use of color in ways that celebrate how shadow and light travel throughout a space during the course of a day. The 23 colors of the Color Trends 2017 palette include the following:

    Shadow 2117-30
    Amulet AF-365
    Salamander 2050-10
    Guacamole 2144-10
    Sandlot Gray 2107-50
    Sea Star 2123-30
    Etruscan AF-355
    Chalk White 2126-70
    Porcelain 2113-60
    Sea Life 2118-40
    Stormy Monday 2112-50
    Grandfather Clock Brown 2096-30
    Wet Concrete 2114-40
    Cloud Cover OC-25
    Dinner Party AF-300
    Wish AF-680
    Night Shade 2116-10
    Knoxville Gray HC-160
    Ebony King 2132-20
    Gentleman’s Gray 2062-20
    Pink Bliss 2093-70
    Iceberg 2122-50
    Dark Burgundy 2075-10

The richness and nuance demonstrated through the Color of the Year and Color Trends 2017 palette can only be achieved with Benjamin Moore products. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2017 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.

To learn more about the Benjamin Moore Color of the Year and Color Trends 2017 palette, or to find the closest Benjamin Moore retailer, visit For more information, search #ColorTrends2017 on social media channels including Facebook (Benjamin Moore Paints), Instagram @benjaminmoore, Twitter @Benjamin_Moore, Pinterest (Benjamin Moore) and YouTube (BenjaminMoorePaints).

About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Natura® and ben®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.

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