Richard Farr has been named the chief operating officer for Wellborn Cabinet in Ashland, Ala.

“We are excited to have a person with Richard Farr’s experience and cultural fit join our company,” said Paul Wellborn, the company’s president and CEO.  “The family and I look forward to Richard’s experience and expertise in guiding and growing the Wellborn brand.”

With an extensive background in operations and manufacturing in the cabinetry and wood products industries, Farr was most recently senior vice president of operations with Pace Industries. Before that, he held executive positions with Masterbrand Cabinets, Norcraft Companies, National Office Furniture, and Industrial Woodkraft.

At Wellborn Cabinet, which ranked #64 on the FDMC 300 list of top North American woodworking companies with an estimated $150 million in 2022 sales, Farr will have total P&L responsibility for all aspects of the management and operational performance, leading the growth and expansion of the company. He will be tasked with developing and executing strategies for sales, marketing, and operations plans, while building open communication and teamwork with the senior management team, and throughout the company.

A well-established, vertically integrated manufacturer of semi-custom cabinetry, Wellborn Cabinet came from humble beginnings in the early 1960s to become the kitchen and bath cabinet manufacturer it is today. The company has 1,207 employees and an annual revenue of $308.6 million, according to Zippia.

Farr was recruited by the executive recruiter firm of Brooke Chase Associates in Sarasota, Fla.