How 3D visuals let small shops compete with big ones
February 28, 2017 | 6:02 pm CST

Chip Wade, HGTV host and construction entrepreneur, will demonstrate his newest ventures on April 12 at the Green Cabinets Conference during Cabinet & Closets Expo 2017 near Chicago. This conference is presented by  Columbia Forest Products for its PureBond Fabricators Network - users of its formaldehyde-free plywood - and open to anyone interested in sustainable cabinetmaking.

Wade, who rose to fame on TV home remodeling shows, will show how he’s applying leading-edge, immersive 3D renderings to present his designs, and sell projects to clients. 

"Design in a virtual environment is affecting the entire remodeling design industry," says Wade. "I'll be showing some different technologies that are applied all the way from concept through the point of purchase."   
Wade says the digital technologies can give an edge to small shops, that helps them compete with bigger, more established businesses.
"This is an interactive, user-driven environment, a digital setting gives clients enough information in order to buy from their computer with complete confidence in what they will be getting," says Wade. 
What an effect it will affect in the marketplace. It levels the playing field a between brick-and-mortar, mainstreaming e-commerce. Remodeling businesses who are new in the field will never have to have a storefront."
Chip Wade comes from a long line of experienced carpenters and wood craftsmen, working with his father at an early age to develop an interest in design, carpentry, landscaping and renovation. After graduating with a degree in mechanical engineering from Georgia Tech, Chip earned his certification in residential construction and transitioned into media in 2007, lending his carpentry skills to the Atlanta team of HGTV’s Designed to Sell. 

Among his latest developments is his company Wade Works Creative LLC, where visitors can take a 3D or Virtual Reality visit to his woodworking and fabrication shop. Learn more about Columbia Forest Product's Green Cabinet Conference on April 12 near Chicago.

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About the author
Bill Esler | ConfSenior Editor

Bill wrote for, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.