The Internet has become an important launching point for many homeowners beginning home improvement projects. They search Google, Yahoo and other sources for ideas and ultimately for companies that can help them.
But from the standpoint of these companies, connecting with those homeowners is no easy task. Generating online leads is confusing, time-consuming and expensive. Aggressive salespeople bombard these companies with opportunities to buy “impressions”, “events” and “conversions.” What these businesses really want to buy is simply quality connections with interested homeowners – real sales leads.
In this presentation, Todd Bairstow of Keyword Connects will review the six lead generation myths that cost closets companies money and discuss what’s important – and what’s not – to these businesses for generating leads online. These myths include:
- “Paid search is easy to do”
- "My website is already optimized”
- “Social media rules”
- “Online listings make the phone ring”
- “Mobile is important for all companies”
- “The phone isn’t as important as the web”
Todd Bairstow is a well-known entrepreneur and online marketing expert with 18 years of experience in the still rapidly growing field. This concentration led him to found Keyword Connects in 2005, where he developed a business plan to generate leads for his clients on a 100 percent performance basis.
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