Co-presenters Lauren Mobyed of Google and Todd Bairstow of Keyword Connects will show how homeowners and consumers are really behaving online – and how cabinets and closets companies can leverage that behavior to grow sales.

In their keynote presentation, "Loaded Words: exploring online lead generation for Cabinets and Closets Companies," the two will kick-off Cabinets & Closets Expo, April 12, 2017, at the Schaumburg Renaissance Convention Center near Chicago. 

Mobyed and Bairstow will delve into mining more sales from a consumer behavior business owners are already familiar with: how important search engines and the Internet have become for cabinets and closets companies.
Homeowners are flocking to the Web to do research on products, options, and businesses before they ever make a purchasing decision. 
Now, though, the search-based advertising and marketing landscape is in flux, with the rise of mobile media. Smart phones and tablets are rapidly changing the game for cabinets and closets companies everywhere. "More than 50 percent of all online searches are now occurring on a mobile phone," notes Bairstow.
Todd Bairstow, Keyword Connects
Mobyed and Bairstow say their presentation will feature an amazing array of data – and the strategies necessary to convert those homeowners into prospects.
The presenters will cover a variety of emerging trends, including how:
  • mobile phones are rapidly changing the way homeowners search and respond 
  • desktop and mobile searches can lead to showroom visits
  • the importance of offline response contributes to online success
  • landing pages and response paths should differ based on device 
  • the increasing role of geo-targeting is playing in reaching homeowners
Todd Bairstow is a well-known entrepreneur and online marketing expert with 18 years of experience in the still rapidly-growing field. This concentration led him to found Keyword Connects in 2005, where he developed a business plan to generate leads for his clients on a 100% performance basis. 
Bairstow has spoken at numerous industry events, including KBIS, NAHB International Builders’ Show, Homebuilder & Renovator Expo, several Yoho Home Improvement Summits and Hanley Wood’s Remodeling Show, among others.  He has published dozens of articles, and posted numerous blogs about online marketing for the home improvement industry.  He blogs regularly at and is one of the most respected and listened to voices in the home improvement space.
Prior to founding Keyword Connects, Todd worked at Arnold Worldwide where he served as an associate creative director and senior copywriter, working on major online campaigns for Vonage, Citizens Bank, Oral B, Dunlop and Goodyear Tires.
Lauren Mobyed is an Agency Relationship Manager at Google, working with many of the largest advertising agencies in the world to help them drive incredible online results for clients around the world. Her expertise in Adwords, mobile and geo-targeted advertising give her a unique perspective into the local cabinets and closets markets. She is a veteran online media professional, with extensive experience in mobile search, online response and offline-to-online transactions. 
Bairstow and Mobyed's keynote opens Cabinets & Closets Expo, running April 12 and 13 at the Schaumburg, Illinois, Renaissance Convention Center Hotel near Chicago. The only show dedicated to cabinets and closets professionals, last year's event in Pasadena saw more than 90 exhibitors of panel, components, hardware, software applications and running machinery.
Growing dramatically in each of the past three years, Cabinets & Closets Expo and Conference includes a full-day, three-track professional development program April 11, the day prior to the Expo. Learn more at

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