How are woodworkers slogging through the a slow recovery in housing, construction, remodeling, and casegoods? An advance look at five strategies from the 2010 WOOD 100 sees they are retooling, reinventing, merging, even shrinking to a profitable size.
Whether woodworkers will face a double-dip downturn, or uneven growth, we’ll leave to the economic pundits. With consumer confidence and housing sales up one moment and contracting another, we’re better off taking the long view in planning woodworking business strategies.
Canadian Steve Willgoose loves a challenge, which is one of the reasons he decided to build an outrigger canoe. As a former member of the Canadian National Dragon boat team and as a custom woodworker who “believes in putting the very best quality he can into every customer’s piece” he combined his two passions to build this boat for his own personal use.
Setting your woodworking services apart from others means differentiating your company from the competition in the three main categories: promotion, product and performance. To differentiate your company you need to first have a unique selling proposition. Something in your company name or promotion, product or performance that will grab the prospects’ attention and make them call. This unique selling proposition is based on the special strengths of your company.
Woodworking winners of last year's competition are on a video. And you still have time to enter for the next edition of the CWB Design Portfolio competition.