Read More Articles by Tom Dossenbach

Tom Dossenbach

The High Price of Hearing

It becomes more critical every day that wood products companies be in tune with their competitive surroundings — ready to respond quickly with positive change in order to adjust to rapidly shifting market dynamics. But while we may think we have all the answers, the major factors that drive this unpredictable environment are best understood by our customers. For this reason, it is customer input that should provide us with the valuable information from which to form many of our strategic management decisions — our marketing and manufacturing strategies.