I am constantly amazed by the strength of the companies in the woodworking industry. More so than perhaps any other market, they have been hard hit by the economy — and they are doing whatever it takes to not only survive, but succeed.

I am constantly amazed by the strength of the companies in the woodworking industry. More so than perhaps any other market, they have been hard hit by the economy — and they are doing whatever it takes to not only survive, but succeed.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

The sky’s the limit for innovative woodworking firms when it comes to their development and implementation of marketing strategies to grow their businesses. Whether it’s by relying on social media and the internet for promotion and sales, creating or expanding product lines, or taking the uncommon position of selling machining and millwork capabilities to competitors, the companies in this year’s WOOD 100 have all demonstrated the initiative it takes to successfully market and make sales — and get the job done.

Successful strategists are those that use innovative ways to engage the consumer. New apps, touchscreens, mobile showrooms help these companies stand out from the competition.

Successful strategists are those that use innovative ways to engage the consumer. New apps, touchscreens, mobile showrooms help these companies stand out from the competition.