WOOD 100 Strategies for Success 2014: Go-to-Market Ideas
September 8, 2014 | 4:31 pm CDT

WOOD 100 Strategies for Success 2014: Go-to-Market IdeasThere’s no countering the fact that these savvy marketers find ways to separate themselves from their competitors.

Decore-ative Specialties, Monrovia, CA — In 2013 the firm made news when it added Streamline custom cabinet components manufacturing and ordering. "Streamline provides our customers with a simplified process and economical prices for quoting and ordering, RTA frameless components online,” says Joel Boyles, director of marketing. Read more about Decore-ative's strategy.

More Bright Ideas

McKaskell Haindl Design Build Inc., London, ON
“We increased our marketing efforts by reaching out to local designers, showing in more trade shows and by increasing our showroom hours,” says Chris McKaskell, president of the custom cabinet and furniture firm. The company also focused on total quality management and improved customer service, leading to sales growth of 17.5% in 2013. ”We learned some good lessons which have given us ideas for the upcoming year,“ McKaskell adds.

Boiseries Metropolitaines,St. Basile Le Grand, QC
Going direct to retail is a strategy that has worked well for the stair products manufacturer and installer, says President Denis Beauchesne.

Reborn Cabinets Inc., Anaheim, CA
Continuing the kitchen and bath cabinetry and refacing firm’s consecutive years of growth, Reborn Cabinets’ sales jumped 32.9% in 2013, due in part to increased marketing campaigns and new opportunities, says President Vince Nardo. “We implemented canvassing as well as increased our presence with additional showrooms. We also worked on changing our MRP program to allow us to schedule our projects more efficiently,” he says.

Quantum Windows & Doors, Everett, WA
Online marketing has helped this wood and aluminum window and door firm’s sales grow 27.5% in 2013, and the company is not done yet, says Stephanie Carr, marketing coordinator. “Top architects and contractors regularly rely on Quantum to provide the highest level of design expertise and engineering. This collaborative approach helps Quantum exceed customer’s expectations regardless of the complexity or size of the project,” she adds.

Bella Systems, Asbury Park, NJ
Sales for the custom closet and storage solutions designer and manufacturer rose 19.9% in 2013, due in part to a combination of increased capabilities with the addition of a five-piece door line, and online marketing. “[We have a] strong presence online via our website and social media,” says Joseph Lonardo, founder.

Kahle’s Kitchen, Leeper, PA
A maker of custom and semi-custom cabinetry for more than 40 years, Kahle’s Kitchens has “forged partnerships with our dealers that has allowed [us] to remain successful year after year,” says Scott Fair, general manager. In 2013, he adds, the firm also “arranged purchasing agreements for raw materials which allowed us to forecast expenditures.”

Read more 2014 WOOD 100 Strategies for Success

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