Rehau has branched into a new segment following the launch of its Rauvisio line of surface material.
Well known mostly as an edgebanding material supplier, to produce its exacting new lines of high gloss Rauvisio cabinetry and panel surfaces, Rehau has taken on an added role of door and drawer component supplier.
The Rauvisio cabinet and drawer front surfaces are premised on a zero-joint edgeband for a seamless transition between cabinet fronts and sides, and a perfect transfer of the shiny Rauvisio surfaces - Brilliant and Crystal - to the wood panel substrate. Cabinet makers have been successfully laminating the materials since their arrival. But it requires a controlled, dust-free environment.
“We just started offering Rauvisio cut-to-size pressed boards, so even small shops can create high-gloss kitchen, retail and commercial designs,” says Dr. Thomas Troeger, director of the furniture business unit at Rehau.
One of the first users of Rauvisio material is Noel Cruz, a cabinetmaker in Miami Beach, Florida who owns Espacios Miami. Cruz is already generating buzz for his kitchen projects featuring Rehau's Rauvisio ultra-glossy whites, or mixes of matte and glossy black. "The laser edge has made a huge difference on Rauvisio Brilliant," says Cruz. "It is so smooth."
Cruz, whose Rauvisio kitchen projects are featured in Houzz.com, says his first customer saw kitchen cabinets in Germany and wanted the glossy white surface for her project. Cruz tracked it down and discovered Rauvisio Brilliant, a shiny gloss surface, and Rauvisio Crystal, a glass-like acrylic. Since that first project, which is listed at Houzz as costing between $50,000 and $70,000, Cruz has found more customers seeking the shiny effect and seamless edges of Rauvisio.
Cruz says he does about one or two kitchen projects a month. He orders Rauvisio door and drawer fronts cut to fit and alerady edgebanded. Rehau ships the material with pull-off protective sheets - like the surface of a new cell phone. Cruz rents time on a CNC to cut the fittings for the cabinet hardware.
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