ABBEVILLE, Ala. – Beginning in 2020, Great Southern Wood’s banner brand, YellaWood brand pressure treated pine, will be the title sponsor of the fall Nascar Cup Series playoff race held at Talladega Superspeedway.
The race is scheduled for October 4. Branding elements will include signs, social and digital media, radio, broadcast and others, all of which will be retained for both this year and the 2021 races at the 2.66-mile venue. Additional partnership assets will be featured at Daytona International Speedway, Kansas Speedway, and Martinsville Speedway.
Over its five decades of operation, Great Southern Wood Preserving, Inc. has transformed from a two-man crew loading treated lumber into a pickup truck for dealers in rural Alabama to a company serving a network of dealers in 28 states and international markets.
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