RSI Launches The New House: Affordable Homebuilding Solution
October 31, 2013 | 10:02 pm CDT
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NEWPORT BEACH, CA - RSI announced the official launch of The New House™, an affordable homebuilding solution which makes it possible to build a brand new high-quality, energy-efficient home in 40 working days or less. The New House is ideal for homeowners, investors and landowners seeking to replace an old, dilapidated home, build on a vacant lot or subdivide a larger parcel into multiple home sites quickly and cost-effectively. The total time from move-out to move-in is approximately 90 days.

"The lean principles behind The New House are so efficient that RSI can build a brand new home for a fraction of the cost of a traditional home. Our industry-changing process enables us to start building at $57 per square foot," said Martin Boyd, vice president of sales and marketing at RSI. "RSI has both refined its building processes while proving customer value by building and selling hundreds of homes and is now expanding access to homeowners, investors and landowners throughout Southern California. While The New House makes economic sense in any market, it is especially attractive to those seeking to capitalize on today's strengthening real estate market."


All homes are built using RSI's precision-built manufacturing system, a streamlined construction methodology that improves overall quality and efficiency through precision engineering and lean construction. The construction process eliminates waste, reduces cost and increases efficiencies in every aspect of project development. Speed of construction is one example. The shell of a home goes up in less than one week and the home construction is finished in less than 40 working days.

The New House offers eight floor plans ranging from 1,232 to 2,548 square feet. All homes include a side attached 2-car garage, European-style cabinetry and granite counter tops, 2 x 6 exterior walls with R-21 rating, tankless hot water heaters, low VOC carpets and paints, radiant barrier roof sheathing, cased dual-pane, low-e windows and high SEER rated heating and air conditioning units, along with new ENERGY STAR® appliances. Upgrade options include detached 2- and 3-car garages, as well as a convenient carriage unit garage featuring 799 square feet of living space. Homes begin at $89,000 for a 1,232-square-foot model plus lot preparation costs.


The New House maintains its commitment to green building practices with resource-conserving strategies, including the elimination of waste and reduction of jobsite noise pollution. Unlike a traditional homebuilder, by applying RSI's unique construction process, all major components including The New House's wall panels, floor systems and roof trusses, are built in RSI's state-of-the-art factory. Only the exact amount of required materials are then shipped to the jobsite yielding virtually zero construction waste and little noise pollution for the neighborhood (e.g., no saws are used on the construction site). All homes exceed Title 24 energy guidelines and incorporate many features that drive down monthly energy bills.


In support of The New House, the company has launched a full-featured, comprehensive website at The site provides homeowners, investors and landowners with a portfolio of resources, including floor plans, construction timelines and video galleries that explain the journey of building The New House.

"Our new website solidifies our commitment to providing top-quality content and showcases how The New House process makes it possible to build a high-quality, energy-efficient home in 40 days, from foundation to finish, at a significantly lower cost than traditional new construction," continued Boyd. "With features such as our data-rich newsroom, appointment scheduler and lot visualizer, the dynamic website offers our prospective customers valuable tools and essential information they need to begin The New House process."

In addition, the easy-to-navigate website allows users to tour the interior and exterior image galleries along with the home styles and options section, providing an inside glimpse into the full array of floor plans, architectural styles and features that The New House offers to customize their new home. also provides an easy-to-read map of the locations where homes are being built and homeowner video testimonials for additional customer insights.


RSI is an innovative company that brings a unique approach to the construction of new homes. Leveraging the company's successful manufacturing and supply chain management experience, RSI applied the same advanced processes and lean principles to the homebuilding solution known as The New House by RSI. By eliminating unnecessary labor, waste and construction time, RSI is able to deliver new, high-quality homes on time, on budget and for far less than traditionally built homes.

Each home is backed by RSI's commitment to building superior products and delivering them to the marketplace at the lowest possible cost. RSI has proven its success by building and selling hundreds of homes throughout Southern California earning consumer confidence and the respect of homeowners and builders alike.

RSI Holding LLC is the parent company of RSI Home Products, Inc., RSI Professional Cabinet Solutions and The New House by RSI. For more information, visit or .

Source: RSI

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