SCOTTSDALE, Ariz. – Organizers Direct launched three new wood colors and two door styles this week. With an additional 4,000 SKUs, this is the biggest new product roll out in Organizers Direct history.
New Colors: Arctic, Concrete, Licorice
In addition to the eight existing in-home colors, Organizers Direct is now offering three new colors. These three lightly textured (ticked) colors are a light, medium and dark grey and grey/brown and are the latest in design trends. Products in the new colors are created with the same, high quality thermofused melamine finish as Organizers Direct’s other colors but have a more modern look and feel.
New Styles: Shaker, Flat Panel
Organizers Direct now offers a traditional shaker style door/drawer profile in all colors (including the new arctic, concrete and licorice colors). The Shaker fronts are edge-banded on all sides and have a standard square, butt joint.
Additionally, to enhance the new modern line, Organizers Direct has added a flat panel door/drawer style. This Flat Panel profile is similar to the current Organizers Direct Modern style but is cut and edge-banded on all sides to create a clean look with sharp 90 degree angles.
Formed in 1995 by California Closets© founder Neil Balter, Organizers Direct supplies authorized dealers with the most comprehensive support, customer service and training in the industry. Forgoing the traditional franchise model, Organizers Direct provides dealers with autonomy, reduced start-up costs, and a lower level of risk.
At the core of Organizers Direct values is their dealer relationships. The company offers many different services to support each dealer’s business including design consultations, extensive training free of charge, business management advice, and an extensive selection of customizable marketing materials. Balter exemplifies this core value daily as he will often find himself talking directly to a dealer, regardless of size. “I believe in the people that make this business great. I’m never too busy to meet the needs of our dealers and want to do anything I can to help them to be successful."
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