DANBURY, CT - American home furnishings icon Ethan Allen last month cut the ribbon on its 75th location in China, an elegant and opulent new multi-level flagship in Haikou, capital of the Hainan province.
Richard Feng, Angela Zhu, Iris Feng, Farooq Kathwari, Mark Feng and Steven Wu.
The brand shares the space with Markor Home Furnishings, its partner throughout the Chinese market. The design of the 25,000-square-foot flagship represents the partnership's "new generation" retail direction, with a stately and classical façade, and marble-clad interiors throughout. A second "new generation" flagship is planned for Beijing later this year.
"We are taking the retail experience to the next level," said Farooq Kathwari, Ethan Allen CEO and the guest of honor at the white-carpet opening ceremony. The event was attended by hundreds of guests eager to preview Haikou's newest retail landmark.
Ethan Allen is in the midst of a product re-invention, introducing hundreds of all new styles and increasing its already strong commitment to producing them in North America. The brand, which now makes over two-thirds of its products in its own workshops in North America, has found an enthusiastic clientele in China. "This is a market that cares deeply about quality and has a passion for classic American style," said Mr. Kathwari. "Needless to say, we feel right at home here."
The brand is steadily expanding its retail footprint and has opened eleven new Design Centers in the last twelve months, in key domestic markets like Houston, TX , Las Vegas, NV and Marlton, NJ, and internationally in Dubai, UAE and Doha, Qatar. Thirteen more openings are planned for the next twelve months, with a continued focus on China, including Beijing and beyond.
"As an American brand, we draw upon influences from all over the world," said Mr. Kathwari, "which is one of the many things that continue to keep Ethan Allen so relevant all over the world."
About Ethan Allen (NYSE:ETH) Founded in 1932, Ethan Allen today is a leading international home fashion brand doing business throughout North America, Europe, Asia and the Middle East. The company is vertically integrated from design through delivery, affording its clientele a value equation of style, quality, service and price that is unique to the industry. www.ethanallen.com.
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