Woodworker shifts to e-commerce salesCASCADE, ID

- Founder of ArrowheadWood.com, Brian Hegerhorst, debuts a business blog to drive shoppers to his e-commerce site and provide insight into the technique and care used in building his handcrafted furniture. Renaming his woodworking firm, Arrowhead Wood Inc., after his website, Hegerhorst sells custom-made Danish Modern bedroom sets, entertainment stands, end tables and other home furnishings online at his site, and through crafts website Etsy. He has also launched a Facebook page.“I’ve been in this business now for 18 years,” said Hegerhorst. “I’m not just some guy who learned woodworking in the garage; I’ve gone to school. I learned from one of the best woodworkers in the world.”

Hegerhorst says he has tried to make buying custom wood furnishings from ArrowheadWood.com hassle-free, shipping items typically within four to five weeks - a fast turn around for custom pieces. Blanket wrapped furniture shipping companies are used to minimize damage in transport; white glove shipments, where movers bring the furniture into a home, are available. All purchases can be returned for a full refund; although, Hegerhorst says he does his best to personally address and correct any issues with orders.

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