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Miralis cabinetry CEO Daniel Drapeau on growth and transition capital
By Bill Esler
Miralis is a Quebec kitchen cabinetry company that was founded in 1976 and that has built a reputation as a kitchen designer through its pioneering vision and the impeccable quality of its products. The small company from Rimouski, which first specialized in kitchen cabinets, was quickly recognized for having an artistic vision ahead of its time. Today, Miralis, headed by Daniel Drapeau, carries out major projects and exports its talent and Quebec-honed know-how all around the world. Its goal: to make every kitchen a friendly place with a soul of its own. Avant la vidéo en français cliquez ici>>
 

Running Ahead of Cabinetry Design Trends

Exclusivity is what drives Miralis. In 2010, it launched a range of contemporary products inspired by European trends and quickly garnered attention, not least because it was one of the only manufacturers to offer this type of product in North America. In 2012, Miralis also propelled the “rough chic” trend, which combines textured wood and modern materials and still enjoys great success. Starting in 2016, the company will shift into growth mode. More than ever before, Miralis wants to conquer new markets and the hearts of its customers. 
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About the author
Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.

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