"Timber" dating app matches tree lovers with trees
Swedish outdoor power product maker Husqvarna's new "dating" app matches those who love trees with what they love.
The Timber app, just like Tinder, allows users to "swipe left or right" on their smartphones to accept or reject different tree species until a "match" is made. Tree species include oak, elm, redwood, birch, spruce, and others. Each tree "profile" includes the tree's age, location in the world, and a one-line biography, often told in clever puns.
A 650-year-old California Redwood's bio says "Size does matter." An 80-year-old Canadian maple tree says "You won't find anyone sweeter than me."
The system will match users with "interested" trees. After matching, a tree will communicate through plant emojis.
The company says:
Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many users of their products. So today on Valentine’s Day, we introduce Timber – a dating service matching tree lovers with beautiful trees around the globe. Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages.

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Robert Dalheim

Robert Dalheim is an editor at the Woodworking Network. Along with publishing online news articles, he writes feature stories for the FDMC print publication. He can be reached at [email protected].