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Repackaged Wood Glues

Titebond is repackaging its wood glues to make it easy for woodworkers to quickly get the information needed to make informed decisions in buying wood glue, says the company, and to differentiate between the wood glues, Titebond Original, Titebond II Premium, and Titebond III Ultimate.The repackaging includes new labels, designed to emphasize key performance characteristics. The new labels and merchandising cartons will use design elements to underscore the product features important to purchase decisions, says Titebond. The company will also introduce the retail-ready packaging (RRP) in the wood-glue product category. The cartons will feature a Performance Meter on the front , with four key product performance characteristics: strength, exterior use, assembly time and cleanup, with a good, better and best continuum, adds Titebond. The new packaging will be phased in through 2014 with Titebond Original, Titebond II and Titebond III sizes from four oz. to one gallon. Titebond Dark Wood Glue, Titebond Genuine Hide Wood Glue, Assembly Glues for cabinet shops, Canadian labeled glues and glues distributed internationally will follow.

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