DENVER, Col. – Premier EuroCase will attend the IWF show in Atlanta from August 24-27 to debut their two latest product lines in an upgraded and redesigned booth space (#2407). Its newly designed exhibitor booth will prominently display Premier’s popular Reflekt high-gloss acrylic and Roücke HD structured melamine lines, in addition to these new surface options:
 UltraMatte Collection – the soft-touch matte acrylic is the most scratch resistant on the market.
 Ion Collection – a decorative high-gloss surface that has a stylish appearance of brushed metal.
 Reflekt Pure White – the brightest high-gloss white color option released earlier this year.
Premier boasts the expansion of their luxury product offerings in 2016 demonstrates their ongoing commitment to exceed customer’s expectations by investing in the latest emerging trends. Matte and decorative high-gloss surfaces are gaining tremendous interest in North America among architects and designers and are reflected in Premier’s new offerings. Attendees of the industry's largest woodworking trade show are encouraged to engage with the incredibly smooth surface of UltraMatte, and see the stunning visual effect of Ion created through its metallic shading and high-gloss surface.
“Having the opportunity for woodworking professionals to have hands-on interaction with all of our product lines is a huge benefit to us,” Andy Wilzoch, President of Premier EuroCase said. “Seeing the mirror-effect of our Reflekt high-gloss, or the anti-fingerprint properties of our UltraMatte, or even the superior quality of our laser edgebanding is something we want visitors to experience first-hand."
Visit booth #2407 to see Premier’s material diversity and capabilities through its custom-built display pieces. The booth is located by the main entrance in the Building A Exhibit Hall. Additionally, introduce yourself to their latest employee hire, Director of National Sales, Tyler Kind. Premier’s products can also be seen throughout the show at the Hardwoods/Rugby booth #2553, and in the Leuco Tool booth #5553.
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