SURTECO announces multiple executive promotions

 Dustin Smith, previous Strategic Alliance and National Accounts Manager for OMNOVA – A Division of SURTECO, will assume the role of Vice President of Strategy and Innovation for SURTECO North America overseeing channel and product strategy, product management and design.


SURTECO North America announced leadership changes in strategy, sales, and design. These changes are aimed at bolstering its position in North America, the company states.

SURTECO North America CEO Terry Hemmelgarn, expressed great confidence in the new appointments: "We are thrilled to announce that Dustin Smith, Stephen Crooks and Jane Suchla will take on their new roles. Dustin is a respected industry veteran who has long term relationships with customers, channel partners and suppliers that allow him to establish differentiated channel and product strategies.”

 Stephen Crooks, formerly National Sales Director for OMNOVA – A Division of SURTECO, has been appointed as the new Vice President of Sales for SURTECO North America, overseeing sales operations for films, laminates, and decor paper for SURTECO North America.


“Stephen brings a wealth of experience in sales management in the surfaces industry. This is a great fit for the broad product range in the newly combined companies,” Hemmelgarn continued. "Jane is a well-known design leader in the surfaces industry, and I look forward to what she can do with the integrated product lines.”


Jane Suchla, former Creative Manager for OMNOVA Laminates and Films will take the helm as Director of Design for SURTECO North America, bringing a fresh vision to the division and strengthening innovation in product design.

“Their proven leadership capabilities and dedication to service excellence make them the perfect candidates to guide our commercial team and innovate our strategies respectively. We are confident they will provide outstanding service to our customers and bring valuable leadership to our commercial teams," Hemmelgarn concluded in his statement. "These promotions reflect our commitment to excellence and the future-oriented approach we're taking to remain industry leaders. It's an exciting time for OMNOVA and SURTECO North America, and we're looking forward to what the future holds with our new leadership team at the helm."

SURTECO North America has been a longstanding leader in the industry, known for its comprehensive range of surface materials, including papers printed with decor designs, impregnated materials, and a variety of plastics-based products. The company acquired OMNOVA Solutions, Inc. in March 2023. With the announcement of these executive changes, the company reaffirms its commitment to remaining united at the forefront of surface technology.

The organizational changes come at a time when the company is focusing on expanding its reach and enhancing its product offerings in response to increasing market demand.


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Dakota Smith | Editorial Intern

Dakota Smith is an undergraduate student at New Jersey City University studying English and Creative Writing. He is a writer at heart, and a cook by trade. His career goal is to become an author. At Woodworking Network, Dakota is an editorial intern, ready to dive into the world of woods and words.