WARROAD, Minn. — Marvin Windows and Doors is launching a new brand name, logo and product collections. Known simply as Marvin, the brand represents all fenestration products previously known as Marvin Windows and Doors and Integrity Windows and Doors, with both of those brand logos now retired.
The company said the new Marvin brand logo, with a bold font and an updated yellow rose, "reflects Marvin's progressive, design-forward future and the company's heritage of optimism and hospitality." The yellow rose was first used by Marvin in 1968 and is said to have been the favorite flower of Margaret Marvin, whose husband Bill Marvin is credited with evolving the company's focus from lumber to windows and doors.
"As people's expectations of home change, we must also grow and evolve to bring beauty into the everyday while striving to simplify and enhance people's lives," said CEO Paul Marvin. "The changes we're sharing today are exciting, including a new brand identity, but they're a remodel. The foundation of our company – the people, exceptional quality and beautiful design of our products – all remain intact and stronger than ever."
Along with the brand change, Marvin has refreshed its product collections: Signature, Elevate and Essential.
Marvin says its Signature Collection features the broadest range of product types, styles, configurations and design options. It includes products previously known as Marvin Contemporary Studio, and also what will continued to be known as the Marvin Ultimate and Marvin Modern lines.
The Elevate Collection offers a "balance of creativity, vision and reality, hitting a sweet spot between differentiated, highly valued features and price," and includes products previously known as Integrity Wood-Ultrex.
The streamlined Essential Collection features clean lines and simple profiles, the company says. The collection includes products previously known as Integrity All-Ultrex.
"The heart of Marvin has always been one of possibility, of designing for people," Marvin said. "A single brand expands on this possibility and allows us to use our expertise to make a positive impact on our customers' lives for years to come. The look and feel of the brand and collections may be changing, but the core of who we are – intentional, committed and caring – remains the same."
Founded in 1912, Marvin is a fourth-generation family-owned and -operated business, headquartered in Warroad, Minnesota, with more than 5,500 employees across 15 cities in North America. Marvin products are distributed nationally through a network of independent dealers and are also exported internationally.
The company is ranked #20 overall on the recent FDMC 300 list of top North American wood products producers, and among the top 5 for window and door manufacturers.
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