LOS ANGELES — Marge Carson, a luxury furniture brand, will partner with the American Red Cross to support those in need from the recent wildfires in southern California. The wildfires have affected thousands of families, leaving many in need of urgent assistance. Marge Carson will donate 15% of its January sales to help those in need. 

More than two hundred American Red Cross workers are helping southern California residents fleeing from the massive and fast-moving wildfires that have destroyed thousands of homes of all sizes. The Red Cross is focused on making sure everyone has a safe place to stay and no one faces this crisis alone.

The threat isn’t over. The winds will die down today, but they are expected to return next week. It’s critical that people remain vigilant, be prepared to evacuate, and follow directives from local authorities as this situation continues to evolve. The two largest fires, Palisades and Eaton, are among the top five most destructive in California’s history, destroying about 10,000 structures according to preliminary CalFire assessments.

Hundreds of evacuees managed to make it to emergency shelters, many of whom are struggling after losing everything. The Red Cross is working closely with its partners to provide safe shelter, food, emotional support, and other critical services to those in need.

In shelters, disaster health volunteers are caring for minor injuries and replacing things like eyeglasses and medications while mental health volunteers are providing comfort to those affected. In addition, the organization is mobilizing hundreds more disaster workers to support the wildfire victims and moving truckloads of supplies like cots, blankets and water to be ready to support thousands of people in emergency shelters if needed. 

Useful links:

Find a shelter.

Review important information about wildfire safety and preparedness.

What should you do during a power outage?

Help find a missing loved one.

To donate to the American Red Cross, visit redcross.org/donate.