Using an augmented reality application, IKEA catalogs allow customers to visualized products placed in their home prior to ordering.
"The next-generation Holoroom continues to fulfill our long-term vision for how augmented and virtual reality technologies can help customers have more confidence and more fun with home improvement," said Kyle Nel, executive director of Lowe's Innovation Labs. "We can't wait to see what our customers create as they bring their imagination to life with these new tools."
Have something to say? Share your thoughts with us in the comments below.