La-Z-Boy appoints Sundy chief commercial officer
January 12, 2021 | 8:33 am CST
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MONROE, Mich.— La-Z-Boy Inc. has appointed Robert Sundy as senior vice president and chief commercial officer, effective Jan. 27. Sundy will be responsible for all facets of sales, merchandising and marketing for the La-Z-Boy branded business in North America, and will report to Kurt Darrow, La-Z-Boy Inc. chairman, president and CEO.

“We are thrilled to welcome Rob to the La-Z-Boy Leadership Team. He brings to the company more than 20 years of marketing and general management expertise with a proven track record of developing innovative strategies to build and strengthen brands," Darrow said. "Rob will play a pivotal role in further refining the company’s consumer focus and omni-channel strategy, leading strategic initiatives to drive the commercial success of the organization for the long term. He is a high-caliber individual who will contribute greatly to our company.”

“I am excited to join La-Z-Boy at this juncture in the company’s history and look forward to building on the equity of this loved and trusted brand," Sundy said. "As the home furnishings landscape continues to evolve, there is great opportunity to further capitalize on the company’s success and develop a commercial strategy to set La-Z-Boy on a course for continued growth and market share gains.”

Sundy joins La-Z-Boy from Whirlpool Corp., where he was head of Brand Marketing, Licensing and Creative Studios for the North American region. Prior to Whirlpool, he spent nine years at General Mills in positions of increasing responsibility before becoming the regional marketing manager, Latin American & Caribbean, Kids Cereal.

Sundy earned his MBA from the Harvard Business School and his Bachelor of Science in American Politics, with a minor in System Engineering, from the United States Military Academy at West Point. He served as an officer in the United States Army for five years after graduation. Sundy is involved in numerous organizations, currently serving as a Board Member for the Boys and Girls Club of Benton Harbor, and recently served as an Advisory Council Member of the Association of Graduates for West Point.

Headquartered in Monroe, Michigan, La-Z-Boy Inc. (NYSE: LZB), a global leader in residential furniture. The company is among the top manufacturers in the FDMC 300, a ranking of the largest North American wood products producers.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at [email protected]