ST. CLAIR, Mich. – Modified wood manufacturer Kebony has announced the appointment of Ben Roberts to the newly created position of U.S. marketing director.

In this new role, Roberts will direct marketing strategy, working alongside the company’s U.S. sales organization, as the company expands its brand in the U.S. and Canada markets.

“We’ve experienced explosive growth in the U.S. over the past couple years and Ben will give us the strategic firepower we need to manage it,” Andy Hehl, Kebony U.S. manager. “His experience in our industry and overall depth in marketing strategy is exactly what Kebony needs right now in the U.S.”

Prior to joining Kebony, Roberts was the marketing director for specialty lumberyard TimberTown and its parent company Overseas Hardwoods Co. Roberts has a strong background in content and video marketing, and launched a YouTube series for TimberTown/OHC called TimberTips that focuses on information worth knowing about lumber products and projects.

Kebony will open an office in Austin, Texas, within the coworking space WeWork’s Westview location to house the Kebony U.S. marketing and sales teams. See http://kebony.com.