HPVA rebrands as Decorative Hardwoods Association
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STERLING, Va. - Hardwood Plywood & Veneer Association has just rebranded as the Decorative Hardwoods Association and launched an easy-to-navigate website packed with resources for trade professionals, manufacturers, and consumers.
 
“This name change will better describe our diverse membership of North American hardwood plywood, engineered wood flooring, and hardwood veneer manufacturers,” said Don Finkell, chairman of the board of directors of Decorative Hardwoods Association.
 
The new Decorative Hardwoods Association website highlights the benefits of American-made, real wood products. “We are passionate about showcasing the beauty and craftsmanship of real engineered wood and demonstrating our dedication to sustainable forest management and ethical, legal sourcing of timber throughout the world,” said Kip Howlett, president of Decorative Hardwoods Association.
 
The resources provided by the Decorative Hardwoods Association include where to buy quality, American-made engineered wood products, information on members’ commitment to sustainable forest management, and how certification and testing protect consumers – and the world’s forests. In addition, more opportunities have been added for members to feature their products and services.
 
“We care deeply about our forests and our products which maximize the yield from those resources,” said Howlett. “Our association is a legacy that has been handed down from one generation to the next for more than 97 years.”
 
For more information on where to buy certified American-made wood products, to find out more about the association’s commitment to sustainable forestry and ethical sourcing of timber, or to sign up to receive the latest industry news and insights, go to www.decorativehardwoods.org.
 
Founded in 1921, the Decorative Hardwoods Association, formerly known as Hardwood Plywood and Veneer Association, represents the hardwood plywood, hardwood veneer, and engineered hardwood flooring industries. Members of the Decorative Hardwoods Association produce 90% of the hardwood plywood stock panels and hardwood veneer manufactured in North America. The association’s mission is to educate and provide the resources that will help buyers make informed decisions when choosing quality hardwood products. To learn more about the Decorative Hardwoods Association, visit www.decorativehardwoods.org.
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Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.