CCCE presentation: How to tell your sustainability story
January 13, 2020 | 9:26 am CST

ARLINGTON, Texas – Businesses that make or sell cabinets and closet products made with composite wood panels have a unique environmental tale to tell, according to Kenn Busch, founder of Material Intelligence. He will explain why and how manufacturers and specifiers of those products can trumpet them as being “climate positive,” during a free presentation at the Cabinets & Closets Conference & Expo (CCCE), co-located with Wood Pro Expo Texas at the Arlington Convention Center.

Busch has been writing about and photographing furniture and design since 1990, including articles for Closets & Organized Storage magazine. Throughout most of his career, he has focused on the aesthetic qualities and value-added benefits of decorative laminates and finishes. For the last dozen years, he has specialized in creating certified educational content for commercial interior designers and architects, helping furniture and materials producers better understand how to connect with professional design specifiers, and covering international furniture design and materials exhibitions for a variety of publications. Most recently he launched a new website

Attendees and exhibitors alike are invited to attend Busch’s session, “Climate Positive Now: How to tell the world’s greatest materials sustainability story,” scheduled for 11:00 a.m. to 11:50 a.m. Friday, March 13.

“Climate Positive is a new term we’re going to start hearing often thanks to companies like IKEA, H&M and a growing list of others,” Busch said. “Climate Positive means that an activity goes beyond achieving net zero carbon emissions to actually create an environmental benefit by removing additional carbon dioxide from the atmosphere. It's the most powerful, and honest, sales story of the decade.”

Composite wood panels, including thermally-fused laminate, “have the best sustainability story in the world,” Busch added.

Climate positive attributes of composite wood panels include:

  • They are made almost exclusively from recycled wood fiber.
  • They sequester or store more carbon than is released during their production.
  • They can be used effectively as a substitute for “rare and fragile hardwoods.”
  • CARB-standard panels “release less formaldehyde than natural wood, or a bowl of fruit.”

The CCCE features three days of education and two days of product displays and demonstrations.

Click here to view the full event schedule and register.

About Cabinets & Closets Conference & Expo
The Cabinets & Closets Expo (CCCE) is the annual national event for cabinet and closet professionals and is co-located with Wood Pro Expo. The events are organized by Closets & Organized Storage and FDMC magazines respectively, both part of Woodworking Network.

The Cabinets & Closets event leads off with a full-day executive conference followed by the two-day expo featuring woodworking machinery and supplies. Additional educational programming is offered on both days of the expo. Tours of local manufacturing plants and the popular Top Shelf Design Awards reception are also key components of the event.

The 2020 CCCE is scheduled for March 11-13 at the Arlington Convention Center, Arlington, TX.

For information about exhibiting, and sponsorship opportunities, contact Patrick Filippelli of Hall-Erickson Inc. at or phone 800-752-6312. 




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About the author
Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.