CHARLOTTE, N.C.  — Cefla Finishing announced the newest update to its sales team. Devin Johnson has been appointed Cefla Finishing’s Business Development Manager for SunSpot Drying Technology for the United States. 

According to the company, there has been a rapidly growing interest in the SunSpot catalytic heaters throughout North America. As a result, Cefla Finishing has decided to respond with Johnson becoming the designated product expert dedicated to assisting customers in fine-tuning their drying processes.

Johnson is taking on this new responsibility after three years with Cefla Finishing. Starting as a sales engineer and then moving into a sales position in the Southeast, Johnson's experience with Cefla has equipped him with the technical expertise and excellent customer relations needed for this new role.

In his position, Johnson will focus on forging strategic partnerships, identifying new market opportunities, and enhancing customer engagement to ensure the successful adoption of SunSpot’s advanced drying technologies. His efforts will contribute to the company’s vision of leading the industry in efficiency, quality, and sustainability. 

Johnson will also spearhead the Cefla SunSpot Roadshow Tour, where an RV equipped with a complete finishing testing LAB on wheels travels the United States showcasing how the SunSpot equipment is the superior choice for curing.

"Devin's deep understanding of our products and his strong commitment to customer success make him the ideal fit for this role. We are confident that he will drive innovation and strengthen our market presence as we continue to lead this market to new heights," said Explains Marco Belluz, national sales director at Cefla Finishing North America.