Biesse Group expands international presence
April 23, 2021 | 3:51 pm CDT
Biesse Group

PESARO, Italy - Wood technology specialist Biesse Group has expanded its international presence with the opening of branches in Israel, Japan and Brazil.

Headquartered in Pesaro, Italy, the multinational firm manufactures equipment, integrated systems and software for processing solid wood and composite wood panels, glass, metal, stone, and advanced materials.

Since opening its first overseas branch in the United States in the late 1980s, the Biesse Group has grown to include 39 branches in Europe, North America, Latin America, the Middle and Far East, Asia and Oceania. In addition to providing customers with extensive coverage and good local presence, Biesse Group said the international presence also represents an opportunity for professional development and for attracting the best talent, as well as for cultural enrichment of all the group's resources.

“Globalization is one of the key factors that has always driven the development of our Group and today, with around 85 percent of our consolidated turnover generated abroad, it simply could not be any other way," said Roberto Selci, CEO of the Biesse Group. "Our focus on an increasingly global presence has over the years made it possible for us to distribute our products and services all over the world: our overseas branches are crucial to operating locally in these strategic markets, while fully respecting and building on local specificities and cultures.”

According to a statement by Biesse Group:

  • The group has always been extremely interested in Israel, as demonstrated by the successful collaboration that began last year with the Open-I project, the Group's Open Innovation laboratory, which in Israel is being developed through a partnership with AdlerInlight Technology Observatory, an observatory created to bring industry and innovation together in Italy. As well as further supporting this initiative, the new office will allow the group to develop its commercial potential.
  • Its expansion into Japan reflects its desire to invest in a country with excellent potential, primarily due to the innovative attitude of the local woodworking industry. Through the combination of local managerial skills and group expertise, the new branch will allow the group to build a business which is already up and running thanks to its previous partnership with Shinx.
  • Biesse already has a presence in Brazil, where it sells glass and stone processing equipment, and the Group is expanding this presence by entering the woodworking market, a sector that is forecast to experience growth. Its presence in Brazil will also allow opportunities in other South American countries to be assessed more closely.

As part of its international expansion program, Biesse Group said it is also strengthening its partner network through an agreement with a new partner in Lithuania.

Biesse's USA branch in Charlotte, North Carolina, also scheduled for expansion, with the construction of a new building, taking the total area of North America branches to more than 160,000 square feet.

Founded in Pesaro, Italy, in 1969 by Giancarlo Selci, Biesse Group has been listed in the STAR segment of the Italian Stock Exchange since June 2001. It currently has 4,000 employees in cities throughout the world.

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Karen Koenig | Editor

Karen M. Koenig has more than 30 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As editor of special publications under the Woodworking Network brand, including the Red Book Best Practices resource guide and website, Karen’s responsibilities include writing, editing and coordinating of editorial content. She is also a contributor to FDMC and other Woodworking Network online and print media owned by CCI Media. She can be reached at karen.koenig@woodworkingnetwork.com