Sherwin-Williams Debuts AcromaPro Brand at IWF
Sherwin-Williams' Sales Climb 12.7% in 2011

CLEVELAND, OH – Sherwin-Williams Product Finishes today announced AcromaPro™ as the new name of its industrial wood finishing brand available exclusively through its North American distributor network. The line of coatings for the furniture, kitchen and bath, millwork and specialty markets carries on the 140-year Becker Acroma tradition.

“While the brand name has changed, the formulas for and outstanding quality of AcromaPro products remain the same,” said Mike McCally, Director of Strategic Sales. “AcromaPro products are designed to exceed wood finishers’ expectations, and we promise to continue to deliver the latest innovations to enhance product performance – just as we’ve done with products like Matador™ and Bernyl™.”

Blending European technology with a forward-looking focus on product development, AcromaPro’s exceptional quality coatings enhance the aesthetics, durability and appeal of finished wood products. Proven European-inspired technology addresses woodworkers’ finishing needs through a full range of coatings, including industry-leading waterborne solutions, a dedication to offering a full range of UV coatings and unique lacquers and varnishes. The brand also delivers unmatched knowledge to customers to simplify day-to-day operations and address the ever-changing technology and regulatory landscape.

AcromaPro is sold through a network of authorized coatings distributors across the U.S. and Canada. Visit AcromaPro at IWF Booth #1847. For more information about AcromaPro, visit or email [email protected].

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AcromaPro: Delivering the Products You Trust for the Performance You Demand.

Since 1874, we have created and delivered premium industrial wood finishing solutions to meet each customer’s challenges and enhance their reputation. Our focus on your finish means we are committed to providing the industry’s leading technology and unmatched support. Trust AcromaPro to deliver the quality, technology, and knowledge that will make the difference for your business.



Editor Contact:            Emily Lauer of Fahlgren Mortine

                                    216-298-4609 or [email protected]


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