KCMA Adopts Strategic Plan

After a year of active discussion and review, the Kitchen Cabinet Manufacturers Association (KCMA) Board of Directors on September 10, 2014, approved a new strategic plan to create a long-term focus and direction for the association and define short-term implementation priorities and guidelines consistent with the Mission Statement.

KCMA President Brad Boyer, American Woodmark Corporation, described the effort as “outstanding.” The process included an environmental scan of KCMA members, non-members and other stakeholders to identify and evaluate key planning issues in the external environment and industry, and changes in members’ expectations for benefits and organizational factors.

The association received high marks in the surveys for the value it brings to members and the industry through its various management studies and reports, legislative/regulatory representation, certification programs, management conference, plant tours and Annual Meeting.

The following Mission Statement was adopted to help guide the association in coming years:

KCMA Mission Statement

The KCMA is a trade association that represents the interests of kitchen, bath and other residential cabinet manufacturers and suppliers that serve the U.S. market.

KCMA’s Mission is to promote industry and member growth by serving our members and their customers through:

• Developing and gaining adoption of standards.

• Sponsoring, facilitating, and disseminating credible research.

• Representing members’ interests in legislative and regulatory processes.

• Providing management tools and educational opportunities.

• Creating networking opportunities for information exchange and relationship development.

Implementation priorities and guidelines included:

• KCMA should promote or reinforce market and economic opportunities available to all members through its strong advocacy program.

• KCMA should implement web-site and social media strategies that are state-of-the-art for industry trade associations.

• KCMA should enhance the content and improve recognition of its Certifications.

• KCMA should design and implement a comprehensive development strategy to retain current and attract new members.

President Boyer indicated that the Board was pleased with the process and the results. “Perceptions of KCMA’s effectiveness; evaluations of KCMA programs and services; attitudes about KCMA and its image; and initiatives to increase KCMA’s value were obtained through the planning survey which achieved high response results and in-depth Board discussions. An outside experienced and respected facilitator, Dr. Philip Kuehl, Westat, led the effort. He did an excellent job. The Board is highly motivated to begin implementation and move the association forward.”

Source: KCMA


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