As news of the new Angie’s guarantees has gotten out, I’ve been asked again and again, “What’s your motivation?” “Why do this?” “Why now?” “Can you really follow through?”

The answers are easy.

1. Consumers have two major fears about repairing or remodeling their homes: that they’ll get a botched job and that they’ll be overcharged.

2. We want our members – and the service companies that help them – to have the best experience possible. That means getting jobs that go wrong fixed (and you know some jobs will just go wrong) or refunding the money paid. And it means fair pricing.

3. We’ve been talking about how to resolve these fears for some time and these new services are a great step forward.

4. And yes, we can certainly follow through.

Americans spend more than $400 billion a year on home improvement. A good portion of those projects come through Angie’s List. We’d love to see every one of those jobs go well, but even the best company is going to have a misstep here and there.

Our guarantees are a great way for high performing companies to differentiate themselves from others. We see it as a huge growth opportunity for companies that consistently provide great customer service.

Angie’s Service Quality Guarantee promises that if a qualified member purchases services through Angie’s List’s ecommerce marketplace and is not satisfied with the quality we will help find another provider to make it right or refund up to the purchase price of the e-commerce offer, up to $100,000.

Angie’s Fair Price Guarantee promises consumers will receive a fair price for purchases made on the Angie’s List marketplace. The company defines fair price as one within the 75th percentile of prices available for the member’s local area for substantially similar services on the Angie’s List marketplace.

This is our opportunity – together – to change that. I hope you’ll take the time to check out the new guarantees and consider participating. Click here for details on both. 


Angie Hick's is the founder of Angie's List. More than 3 million households nationwide check Angie's List reviews to find the best local service providers, like roofers, plumbers, handymen, mechanics, with ratings and reviews on more than 720 different services. 

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